Why You Should be an Information Marketer
There are many reasons why you may be considering becoming an information marketer. As you will see, there are also many benefits to pursuing information marketing. The whole concept is simple. You can take the knowledge you already have and turn it into a valuable commodity. You can sell products without ever needing to worry about inventory or shipping and you can instantly have access to thousands of marketers willing to work on your behalf.
As mentioned, there are no specific requirements that you need to fulfill in order to become a successful information marketer. All you need to be able to do is take knowledge and ideas that you already have, and turn them into sellable assets that other people would be interesting in having for themselves. The beauty is that we all are already filled with tons of useful information that we can turn into products.
We all have pursued our own hobbies and passions, our own career paths and have experienced many different things. Anything that you have a depth of knowledge can be turned into something that another person would want to buy, and it’s that easy to get started.
Another reason why you may want to be an information marketer is that you don’t have any of the hassle that other businesses have to deal with. You don’t need to physically create or store any products and worry about inventory. You also don’t need to ship any products anywhere, and worry about the costs and logistics that come along with that. Everything is completely digital, taking away a good deal of the expenses, headaches and middlemen that come along with operating a traditional business.
One of the huge benefits of becoming an information marketer is that you can tap into a huge available field of Internet marketers who will take up all of the promotional aspects of your business. With huge marketplaces such as Clickbank, you can feature your information product and offer it to affiliate marketers. They will advertise and promote your product for you in order to receive a commission from a sale.
The better your product and the more money people can make with it, the more that you will attract additional affiliates. It’s like instantly having access to a sales team with hundreds or thousands of people on staff. Of course, you don’t have to pay anyone a dime unless they directly lead to the sale of your product.
These are just a few of the benefits to becoming an information marketer. You get to eliminate much of the hassle and expenses that traditional businesses have. Additionally, there are no requirements to get started. All you need is your own knowledge, and the ability to turn that into something that other people will want to buy. It’s easier than you would imagine, and it’s an opportunity you should take advantage of.
Information Marketing is a Smart Business in Any Economy
With the economy taking a serious nosedive and not righting itself yet, of course everyone has been worried about where they are going to be employed and how they are going to earn money to provide for themselves and their family. One of the possibilities that some people fail to look into or take advantage of is information marketing. No matter what state the economy is, information marketing can be a very smart and sound business to dive into.
Information marketing has many advantages over other kinds of businesses. The traditional business model for any kind of product depends heavily on upfront costs. You need to purchase materials to produce your product. You also then need to construct or create the product itself, store the product as inventory and then deliver the product to your customer through shipping or through a physical storefront. All of this adds up to a huge sum of costs and expenses.
Today, bank loans are harder than ever to get. This is due to all of the loans that have been defaulted on and all of the banks that have gone bankrupt. Not only are loans harder to come by now, but if you do manage to get one your rates won’t look particularly pretty.
On the other hand, if you think you can manage to get by without taking on a loan, then you are putting your own money on the line for a product before you ever get to see any returns. Additionally, the costs continue to pile up as you always have to be buying more to sell more. You can be digging yourself a whole that can be very hard to climb out of. It’s these kinds of conditions which keep the economy struggling and which keep you from pursuing your passion.
With information marketing on the other hand you can eliminate all of these worries. You don’t need to purchase any materials or manually produce a physical product. You don’t need to store inventory and you don’t need to have any system to deliver the product to customers besides a simple digital platform. In other words, nearly all of your costs are eliminated, which allows you to focus on something we all enjoy a bit more, the profit.
Making information marketing even more attractive is that the products you sell with information marketing will maintain their popularity or even soar to new heights as the economy lags. Many information products are about how to make money, about transforming hobbies into income, about creating your own online or at home business and so forth. This are things that people are always interested in and particularly so during these kinds of tough economic times.
Therefore, information marketing is a smart business model no matter what the rest of the economy is like. You’ll see that nearly all of your costs are eliminated, and your products will still have a vast potential market to work into. Information marketing can help you succeed when other business models come up short.
How to Market Information Products on the Internet
Information products aren’t a new idea, they have been around for quite some time. But digital information products that are marketed exclusively on the Internet are becoming much more popular and widespread. If you understand the potential power of these products and you know how to lead people to your website through effective marketing strategies then you will see that information products can become very profitable.
The steps that you take to market your information products are very important, and they can make the difference between not seeing any sales and seeing a huge amount of profit. One of the first and most essential steps you need to take with your information product is to create a website for it.
Many people with information products opt for the one page website which is basically a long sales page. This page will house tons of information including the value of everything included in the information product, some of the main benefits or features and loads of testimonials and special deals.
However, you don’t need to limit your website to just a one page selling point. You can create other pages on your site that are also filled with more information. With these other pages you can focus on the incorporation of keywords and key phrases that you have researched that relate to the niche audience you are trying to reach. Creating content based around these phrases will raise you in the search engines, and will draw more traffic to your website. It’s a great way to begin your marketing efforts.
An even quicker, but more expensive, way to market your information products on the Internet is through PPC or pay-per-click campaigns. With this you are basically purchasing ad space on the search engine results pages in order to get people to go to your traffic. If you plan your campaign effectively, you can keep costs down and send many highly targeted prospects directly to your sales page. However, if you don’t pay attention to your campaign or you don’t know what you’re doing then the campaigns can become excessively expensive.
Don’t forget that if you choose you can setup your product to be sold through an affiliate marketplace such as Clickbank. When you do this, you are giving affiliate marketers the right to promote your product for you. In return, they receive a portion of the sale price. If you offer good commissions and the product is something that people are interested in purchasing, you’ll see that you have a huge line of affiliates eagerly promoting your products for you. The great thing with this is that you don’t have to spend any time yourself nor do you have to spend any money until a sale is actually made.
Finally, another way that you can consider promoting your information product online is through article marketing. You’ll be creating and distributing unique articles that talk about your product or in more general terms about the niche it covers. You then drive traffic to your site with a resource box. You’ll also improve your standing in the search engines through the added incoming links that you’re creating.
There are clearly many different ways that you can choose to promote and market your information product online. If you combine the best strategies for your particular product there will be no limit to the success that you can see with your new endeavor.
Creating Information Products
If you’ve ever wondered how you can create an income stream for yourself online, then you undoubtedly have spent some time looking into information products. Still, you may not yet realize how easy it is to create your own information products and to market them on the Internet in order to produce revenue for yourself. The truth is that information marketing and the creation of information products is now easier than it ever has been before.
The first thing you need in order to create an information product is some kind of base of knowledge. This can be on just about any subject. It can be gathered from years of personal experience, or the combined knowledge of many books and studies you have read. It can be derived from a hobby or a passion you’ve had all of your life, or the work you’ve done during part of your career. Whatever it is, you need to have a strong and in-depth knowledge base with which you can fill out an entire eBook, or a series of digital videos and podcasts or anything else.
The key is that it doesn’t really matter where your knowledge lies. People are interested in just about everything, and if you can turn your knowledge into something that other people will be interested in learning about and purchasing, then you will have found a winner. It’s all about the presentation and the confidence of your product, it’s all about providing a value.
Obvious topics are teaching people various ways that they can make money for themselves but you don’t have to limit yourself to this domain. You can work on self improvement from a physical standpoint, both losing weight and getting stronger, you can talk about mental self improvement, learning how to master a new hobby or skill or anything else. The options are truly limitless.
Outside of the knowledge, the only other thing you really need is a product that will allow you to produce and customize PDF files. You may want to consider the services of a graphic artist to design your eBook cover or a website designer to help produce a high quality sales page. But these are also things that you can do for yourself if you have the skills or the patience.
Once you’ve created your information product, you obviously have to sell it. Your sales page is the main place where this happens, and you need to drive traffic to this page in order to see results. One of the easiest ways to do that which will end up being very lucrative for you, is tapping into information product marketplaces such as Clickbank which are filled to the brim with eager affiliate marketers just waiting to promote your product. They’ll take care of much of the hard work, and you just need to worry about creating the product itself and developing the sales page.
Creating an information product truly isn’t that difficult. All you need to do is draw from your own experiences and knowledge in order to create a product that someone else would find value from. If you can do this, and you can harness the power of affiliate marketers to promote it, your information product could become quite successful.
Creating Lucrative Consulting Contracts Through Retainer Agreements
One of the great benefits to Information Marketing is that you can generate revenue through a number of opportunities besides just creating Information Products. Consulting is one of those opportunities and one that you should consider. Why? Because one of the fastest ways to make money quickly is through consulting.
But if you are just getting started in consulting and you don’t know how to negotiate your fee, then one of the strategies you should consider is negotiating your services through a retainer. A Retainer agreement, is a contract between two people or companies where one pays to reserve the others time.
The Pros and Cons To Retainer Agreements
So, when it comes to retainer… one thing you have to take into consideration is that a business arrangement with a retainer is more valuable and therefore should be worth more (you charge more).
The reason for this is because someone is essentially saying we want to be able to call upon you at any time throughout the retainer period and have immediate access to you, your knowledge and your time. This is like being "on call". With that said… you have to determine first what your time is worth for being "on call"… this is premium time. Then the second thing you have to do is estimate the amount of hours you are willing to provide for the retainer and for what duration. You need to ensure that you are getting premium reimbursement for your time and that this is reasonable upon your schedule.
Also… this is important. Negotiate that once x hours is exceeded during the retainer period, that you will be reimbursed $xx.xx per hour for any additional hour over the agreed time. This will ensure you are not taken advantage of and will then be reimbursed fairly for your services.
Retainers Can Be Very Lucrative
Retainers can be good on your part when negotiated carefully and in your favor. I’ve had several retainers where I negotiated monthly rates and the client was paying for my "on-call" time to have access to me, my knowledge, my contacts etc. whenever they needed. Often times I would work maybe 5 hours a month and yet still receive several thousands of dollars per month regardless of the actual time I worked. If I worked less hours than agreed to for the monthly retainer, they still had to pay me the retainer monthly lump sum, Yet, if I worked x hours over the agreed time they would pay me my hourly rate for any additional hours. So in this example you can see when it can be lucrative and your time reimbursed accordingly.
Make sure that when considering a consulting opportunity that it meets with your vision, it produces revenue for your company, it continues to move you forward and is a win-win. If it doesn’t meet any of these criteria… then think twice. This is your business… you are in it to make money. You can help others after you make money. Don’t feel obligated to help friends, family, etc. and above all don’t devalue your talent and expertise. Charge accordingly.
About the Author
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Debra Thompson Roedl is an internationally renowned Information Marketing expert, author, speaker, trainer and consultant. Visit her blog and signup to receive to get free special reports on business and marketing strategies, along with blog updates, news and more!
Go now to http://www.debrathompsonroedl.com. Also click here so you can Follow Debra on Twitter.
What Is Information Marketing?
Let’s Take A Closer Look At What Information Marketing Is…
As I mentioned in my previous post Information is a multi-BILLION dollar industry and an incredible opportunity for you to make an additional income in or to even make this your profession. It is one of the easiest industries to "break into" AND it is based upon taking your knowledge and leveraging it. Let me explain:
Information Marketing is the publishing, marketing and selling of information products. both off-line (i.e. book stores) and on-line (i.e. websites).
You know Information Marketing best from books that you see at book stores or perhaps the exercise systems you can purchase from the TV Infomercials. Have you ever wanted to write your own book, share your knowledge, your system, your shortcuts? You may not have thought about the marketing and selling aspect of that but that is Secret here to this business. Why? Because…
PEOPLE WILL PAY YOU FOR YOUR KNOWLEDGE!
How do we know? For the simple fact that I previously stated in my preceding post… "last year 352 million people spent over $564 BILLION on information products. So… don’t you think there is an opportunity there for you? Don’t you think out of 352 million people worldwide (and with the growth of the Internet this number is sure to have already tripled) that there is a niche market out there for you? Sure there is! Go look on the Internet and see if you can find something similar. Someone is writing and putting information out there right now in your niche… why shouldn’t it be YOU?
I know what you are thinking… there is already too much information out there, or someone has already written a book on my topic… or Or OR. No excuses.
Here’s the deal. There is nobody else out there like YOU with your knowledge, your experience, expertise, spin, etc. AND more importantly there are people out there that will resonate with you and your message or information but you have to give them the opportunity.
Let me take this a step further… Have you seen a book on dieting? More than one book? Oh really? In fact let’s just narrow our search to Amazong for dieting books and not even open this up to Google for worldwide returns…. On Amazon alone twhen you search dieting books you get a whopping 33,758 returns on DIETING! Yikes!
Hmmmm…. Well now isn’t that interesting? There are a ton of books on dieting and new ones coming out what seems like every day! Yet they are all different, they all have their own spin and take on "Their System" I’ll talk more about this in my next post. Even with dieting a subject that would seem to be saturated by now and isn’t is an opportunity in Information Marketing.
You see there is never enough information and people need to know what you know. The only difference between the "experts" and you is that 1) they call themselves and expert and 2) they have taken action to publish and market their information in some format.
So back to our topic here on Information Marketing… I like to make this simple when it comes to explaining what type of information products there and there is a lot… I call them clicks and bricks.
Here’s a quick illustration of the various ways you can "package" your information and sell it:
Now you know what Information Marketing is all about and it is HUGE! I’m looking forward to training you in this Industry and to helping you get started. I know you will make a positive difference in the lives of others when you share your information… your SYSTEM. Stay tuned for my next post on more about your System.
About the Author
Debra Thompson Roedl is an internationally renowned Information Marketing expert, author, speaker, trainer and consultant. Visit her blog and signup to receive to get free special reports on business and marketing strategies, along with blog updates, news and more!
Go now to http://www.debrathompsonroedl.com. Also click here so you can Follow Debra on Twitter.
Information Marketing Your Door To Opportunity
As I teach my students, the key to being successful in this business is to learn the business and then APPLY what you have learned.
Knowledge is NOT Power….
APPLIED Knowledge is POWER
~ Debra Thompson Roedl
When it comes to applying your knowledge you can get paid top dollar. In fact you could make millions of dollars. AND… anyone can do this. You see it about your knowledge, your ideas, your systems and taking that information and packaging it into online and off-line books, courses, audio and video training etc.
What is this opportunity called?
It’s called Information Marketing and it is multi-billion dollar industry AND a great opportunity for you!
Last year more than 352 million people spent over $564 BILLION (That’s Billion with a capital B!) Online! Where did all that money go? To Information Marketing! It is the hottest industry… the hottest "gold mine" of our time and within this economy, yet it is the most misunderstood and the least leveraged industry. Why? Because only a small few are really capitalizing on this industry and they are the ones bringing in the big bucks.
But here’s why this is an opportunity for YOU!
This is an industry that easily welcomes new entrepreneurs who want to generate an additional income, work from home, create wealth. Why? Because it does not take a HUGE investment to get started in it… like a college education or degree because it is not Rocket Science. Also it is not like a brick and mortar business requiring a lot of cash upfront on the onset in order for you to just open your doors.
Don’t be fooled though by others who have said you can make a lot of money in this industry. You see, I don’t advocate the get rich quick schemes… if those "magic blue pills" were all truly possible, everyone would be millionaires and their would be no economic crisis. What I do advocate is that with training and working with a mentor who knows the System and has a SYSTEM, you can learn exactly how this business works, and through your APPLIED knowledge and skillful work make a lot of money in this field.
How do I know? Because within 18 days of starting my business I made over $150,000 and in just five short years have turned it into a multi-million dollar business. Not only have I done it and generated over several million dollars in this business through products, memberships, coaching, consulting, speaking, internet marketing and affiliate marketing, but I’ve also done it for other top marketers and experts in the world as well as teaching people brand new off the street how to do it. Right now I have taught over 120,000 students world-wide in more than 23 countries about this opportunity through seminars, webinars, radio shows and podcasts. I’d like to teach you!
Sign up now for my Blog so you receive the latest information on this HOT TREND and this HOT INDUSTRY… I’ll give you the inside secrets and part the curtains on how this business really works! Stay tuned for more!
You don’t need to know technology…
YOU NEED TO KNOW MARKETING!… INFORMATION MARKETING!
About the Author
Debra Thompson Roedl is an internationally renowned Information Marketing expert, author, speaker, trainer and consultant. Visit her blog and signup to receive to get free special reports on business and marketing strategies, along with blog updates, news and more!
Go now to http://www.debrathompsonroedl.com. Also click here so you can Follow Debra on Twitter.
Welcome To Debra Thompson Roedl
Welcome to Debra Thompson Roedl!
If you’ve ever wished you had an Open Door to an Opportunity… then your time has come. I am going to take you through the transformation from your mindset to generating wealth. My blog is your Open Door to opportunities I will teach you, provide you with training and work with you to change your thinking so you can change your life and achieve and live the dreams you’ve always dreamed of. Specifically I’m going to teach you Personal Develpment because it all starts with your mindset… positive thinking and the belief that your thoughts become your reality. I’m going to train you on creating your reality… what you’ve always wanted… what you’ve always dreamed of. Then I’m going to support this new mindset we’re creating together with an opportunity for you to generate an additional income or even great wealth and its all about Information Marketing. I’ll explain more about that in my next post here tomorrow.
This site is new, although I am not and I’ve had other very successful blog sites. The reason that I am starting this from scratch is because I’m teaching my student’s worldwide how to do this and this is their model so they can learn how to "Get Started" in building their personal authoritative blog site. So now you too will have a model to follow and use to build your own successful site.
The other reason that I’m creating this site is to establish my new branding and entrench my brand and my name as an expert in the marketing place. I’ve already done this but I’m taking it to the next level to actually dominate my market. What better way to again provide this as a step by step model for my students to see and use to establish themselves within their market.
The Debra Thompson Roedl site is unique because it is based on my System… my journey to success and the systems I have created to create my personal wealth. I believe in being the real deal and walking the talk so not only have I done it and proven it for myself but I have also applied my systems to help my clients and students achieve success, create more wealth and have the life they have always dreamed of for themselves and their family.
You and I will go on this journey together and I’m going to take you through the process as I share and teach my knowledge to you. My passion in life is to make a positive difference in your life and help you so you in turn can go out and pay it forward by helping others. I’m looking forward to seeing the transformation happen in your life!
About the Author
Debra Thompson Roedl is an internationally renowned Information Marketing expert, author, speaker, trainer and consultant. Visit her blog and signup to receive to get free special reports on business and marketing strategies, along with blog updates, news and more!
Go now to http://www.debrathompsonroedl.com. Also click here so you can Follow Debra on Twitter.