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Welcome to the third of five installments in our third annual ranking of the Home News Now 125 Furniture and Bedding Retailers. The 125 listing is based on estimated 2023 furniture and bedding sales in the U.S. and includes both brick-and-mortar stores and e-tailers. Accessories, rugs and other revenue sources are not included. All sales figures are estimated in millions of dollars and were compiled from a variety of sources including retailer input, publicly held company SEC filings, news releases, store websites and industry news reports. In cases where the retailer did not respond to multiple inquiries, the estimates are based on 2023 sales growth figures for furniture and home furnishings stores compiled by the U.S. Department of Commerce. Rent-to-own retailers were excluded from the ranking.
HNN’s 125 had a combined $77.8 billion in estimated furniture and bedding sales for last year, down about 5% from an estimated $81.9 billion in 2022. The numbers were adjusted to eliminate double counting of sales that appear more than once on this list. (Think Ashley Furniture’s retail store network and the numerous Ashley independent dealers in the ranking.) The list includes estimated results from nearly 23,500 brick-and-mortar stores, several online-only resources such as Amazon and Wayfair, and more than a dozen specialty bedding retailers and bedding e-tailers.
| Company | US Furniture & Bedding Sales 2023 | US Furniture & Bedding Sales 2022 | % Change | Number of stores 2023/ 2022 |
| 51 | Farmers Home Furniture | $288.0 | $301.4 | -4.5% | 266/261 |
Southeast retailer operating in Georgia, Florida, Alabama, South Carolina, North Carolina, Tennessee, and Kentucky offering its customers furniture and bedding as well as electronics, appliances, and lawn and garden equipment.
| 52 | Purple | $285.0 | $315.0 | -9.5% | 60/55 |
Publicly held. Purple designs, manufactures, markets and sells its branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets, and other products, through direct-to-consumer e-commerce and Purple showrooms and wholesale partners. Expanded into the higher-priced, higher margin categories with the launch in May 2023, of Purple’s new Premium and Luxe product lineups. After more than doubling the number of Purple showrooms over the past two years, the company will be slowing the opening of new showrooms in the short term, continuing store expansion in the future. The sales estimate is based on direct-to-consumer sales, which accounted for 58.1% of net revenues. Total 2023 revenues, $510.5 million.
| 53 | Mattress Warehouse | $272.2 | $277.3 | -1.8% | 323/300 |
Mattress Warehouse offers name brand bedding including Tempur-Pedic, Casper, Serta, Sealy, Stearns & Foster, Purple, Kingsdown and Aireloom. Also offers a wide selection of sleep products such as pillows, sheets, blankets, mattress protectors, mattress toppers, bed frames and platform beds. Showrooms are located along the East Coast from Delaware to Florida. Mattress Warehouse’s goal is to open 20 to 30 stores per year.
| 54 | Broad River Retail | $252.8 | $286.5 | -11.7% | 31/31 |
Ashley licensee operating 27 Ashley Stores and four Ashley Outlets in North Carolina, South Carolina and Georgia. In January 2023, the company closed its 30,000-square-foot Ashley Store in Kannapolis, North Carolina, and opened a new 45,000-square-foot dual concept Ashley Store & Outlet in Salisbury, North Carolina, in August. The new store has the latest 7.0 store design along with an expanded Sleep Shop and an Ashley Outlet as a store-within-a-store. Will continue investing in upgrading its stores/showrooms to the latest 7.0 Design, expanding sleep shops and modernizing showrooms. Announced plans to open a 25,230-square-foot Ashley store in Aiken, South Carolina, this spring and a 35,540-square-foot Ashley store in Rock Hill, South Carolina, in the late summer. Both stores will showcase Ashley’s 7.0 store concept. Accessories account for about 1% of total revenues. Total 2023 revenue, $255.4 million.
| 55 | World Market | $245.0 | $265.0 | -7.5% | 239/242 |
Specialty retailer offering unique furniture, home décor, outdoor furniture, pillows, imported rugs, specialty gifts and food and drink from around the world. World Market is owned by investment firm Kingswood Capital Management out of Los Angeles.
| 56 | HOM Furniture | $243.0 | $300.0 | -19.0% | 26/27 |
HOM furniture serves customers in the upper Midwestern states of Minnesota, South Dakota, North Dakota, Iowa and Wisconsin under the brand names HOM Furniture, Dock 86 and Gabberts Fine Furnishings by Design, as well as online. Total 2023 revenues, $255.2 million.
| 57 | Baer’s Furniture | $230.0 | $255.0 | -9.8% | 16/16 |
Baer’s Furniture operates throughout Florida in the Ft. Lauderdale, Ft. Meyers, Orlando, Naples, Miami, Boca Raton, Palm Beach, Melbourne, Jacksonville and Sarasota areas. Total 2023 revenue, $240.9 million.
| 58 | Kane’s Furniture | $228.0 | $231.0 | -1.3% | 17/17 |
Home furnishings retailer operating 65,000-square-foot showrooms in central Florida.
| 59 | Gallery Furniture | $218.5 | $231.1 | -5.5% | 3/3 |
Houston area retailer owned by Jim “Mattress Mack” McIngvale and family. Its largest showroom, located in the Houston suburb of Richmond, Texas, boasts a 30,000 gallon saltwater aquarium and an on-site Lopez Mexican Restaurant.
| 60 | El Dorado Furniture | $215.0 | $269.0 | -20.1% | 18/18 |
South Florida furniture and bedding retailer with 15 El Dorado Furniture showrooms and three outlet centers. Will soon be opening its 19th showroom in Altamonte Springs, Florida. Total 2023 revenues, $219.4 million.
| 61 | Levin Furniture & Mattress/John Shultz | $204.2 | $216.0 | -5.5% | 28/28 |
Three brothers operating 15 Levin Furniture & Mattress stores and nine Levin Mattress stores throughout southwest Pennsylvania and northeast Ohio; one John V Schultz furniture store in Erie, Pennsylvania.; and three Ashley stores in Erie and Pittsburgh, Pennsylvania., and Youngstown, Ohio.
| 62 | Steinhafels | $195.5 | $221.6 | -11.8% | 15/14 |
Employee-owned, family operated retailer operating showrooms in Wisconsin and Illinois including two Mattress Stores in Grafton and Madison, Wisconsin. Opened its fourth store in Illinois in September of last year in Harwood Heights. Plans to open two additional stores in 2024 in Schaumburg and Orland Park, Illinois. Accessories/rugs account for about 1.5% of total sales. Total 2023 revenues, $198.5 million.
| 63 | Jerome’s | $195.0 | $230.0 | -15.2% | 20/24 |
Southern California retailer currently operating 15 Furniture Superstores and six Dream Shops. In February 2024, Jerome’s opened a new, temporary Furniture Superstore, in a former Bed Bath & Beyond location. The store features a wide variety of Jerome’s popular furniture, a new Modern Living department and one of the largest clearance centers in the area.
| 64 | Furnitureland South | $193.8 | $183.1 | 5.9% | 1/1 |
North Carolina furniture retailer with a total of 1.3 million square feet of showroom space on a single campus. Included on the campus is a Design Center, Education Center, Starbucks, Subway and more than 300,000 square feet of Outlet space. Top brands carried include Lexington, Hooker and Bernhardt in case goods; Huntington House, Wesley Hall and Bradington-Young in upholstery; and Kingsdown, Sealy and Tempur-Pedic in bedding. Accessories account for about 3% of total revenues. Total 2023 revenues, $213 million.
| 65 | Big Sandy Superstore | $192.0 | $205.8 | -6.7% | 33/32 |
Big Sandy sells furniture, bedding, appliances and electronics across Kentucky, Ohio, West Virginia, Indiana, Michigan and Missouri. The retailer’s top furniture vendors include Jackson, Ashley and Flexsteel; top bedding vendors include Tempur-Sealy, Simmons, Serta and Purple. Entered the Cincinnati market last year with plans to add one to two more superstores in the area in 2024. Total 2023 revenues, $375 million.
| 66 | American Mattress | $184.4 | $195.0 | -5.4% | 85/90 |
Mattress retailer operating in the greater Chicago and Indianapolis areas, Florida and most recently the Detroit metro area. Last May, American Mattress acquired online retailer US-Mattress which operated 20 stores in the Detroit area. American Mattress changed the name of the stores, but kept the US Mattress website, www.us-mattress.com.
| 67 | Haynes Furniture | $179.6 | $190.0 | -5.5% | 13/13 |
Family owned and operated retailer operating Haynes Furniture in Virginia, and The Dump in Virginia, Texas, Illinois, Georgia and Arizona. The Dump is the company’s luxury discount brand selling closeouts, overstocks and design samples. Last fall, The Dump acquired much of the unsold inventory from Mitchell Gold + Bob Williams after the retailer closed in August.
| 68 | Factory Direct Enterprises | $174.0 | $165.0 | 5.5% | 30/24 |
Ashley licensee operating Ashley and Ashley Outlets in New York, New Jersey and Connecticut. Opened six showrooms in 2023 and relocated one.
| 69 | 1915 South | $163.6 | $168.6 | -3.0% | 28/28 |
Ashley licensee operating stores in Georgia, Florida, Alabama, Mississippi, North Carolina and Virginia. Also sells online, accounting for 5.3% of sales. After Ashley, top bedding brands include Tempur-Pedic and Purple. Plans include adding one new store in the Jacksonville market in 2024.
| 70 | Macy’s Furniture Gallery | $160.0 | $174.8 | -8.5% | 47/48 |
Publicly held, fiscal year ended February 3, 2024. Department store chain operating 45 Macy’s Furniture stores, one Macy’s Furniture Clearance and one Bloomingdale’s Furniture/Other store. At the end of its fiscal year, Macy’s closed the South Hills Village Furniture in Pennsylvania moving the business into the full-line location there. Total 2023 sales for Home, $3.8 billion.
| 71 | The RoomPlace | $160.0 | $185.0 | -13.5% | 26/26 |
Chicago-area furniture retailer filed for Chapter 11 bankruptcy protection earlier this year and announced the closing of eight locations outside its Chicagoland stores as part of the restructuring plan. Going-out-of-business sales began this spring at six showrooms in and around Indianapolis as well as stores in Kenosha, Wisconsin, and Peoria, Illinois.
| 72 | Tuft & Needle | $155.0 | $171.8 | -9.8% | 6/8 |
Bed in a box company owned by Serta Simmons Bedding since 2018. The company sells its mattresses as well as bedding products, bed frames and headboards through its website, retail partners and company-owned Tuft & Needle retail stores in Durham, North Carolina, Glendale, California, Leawood, Kansas, and Gilbert and Scottsdale, Arizona. Retail stores in Seattle and Austin closed last year and another one in Beaverton, Oregon, closed earlier this year.
| 73 | America’s Mattress | $153.0 | $156.7 | -2.4% | 320/300 |
Independently-owned and operated Serta Simmons Bedding showrooms. The company licenses the America’s Mattress brand to independent mattress store owners and offers start-up assistance and help with everything from merchandising and advertising to complete business analysis. America’s Mattress and America’s Mattress Gallery stores are located across 31 states.
| 74 | Bernie & Phyl’s Furniture | $147.7 | $156.2 | -5.5% | 9/9 |
New England retailer operates showrooms in Massachusetts, New Hampshire and Maine, as well as an e-commerce site.
| 75 | The Original Mattress Factory | $147.0 | $155.0 | -5.2% | 118/117 |
OMF manufactures its own brand of mattresses and box springs. Factories are local, servicing anywhere from five to 15 showrooms. Currently, OMF operates 12 factories, averaging about 35,000-square-feet, in nine states along the east coast from Florida up to Virginia, as well as Pennsylvania, Ohio, Kentucky and Minnesota. In 2023, the company relocated its Raleigh, North Carolina, factory and showroom, and opened a showroom in the Charlotte area in Mooresville. Will soon open a showroom in Sarasota, Florida, its second location in the area.
