Our sixth and final installment of this season’s CIN research sponsored by Synchrony shows that more than three-quarters of shoppers want to buy furniture from a brick-and-mortar retailer because of the ability to physically interact with the furniture. However, half of those surveyed described themselves as browsers and 44% admitted to showrooming, the practice of looking first in a store, then buying something similar online. Scroll down to see what other insights provided by our exclusive research and what it could mean for your business. 

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Our fifth and latest installment of Consumer Insights Now delves into a subject that will be top of mind at the upcoming High Point Market — design preferences among those shoppers in the market for home furnishings. Our survey sponsored by Synchrony identifies minimalist and modern farmhouse at the top of the list followed by coastal and midcentury modern. It also asks consumers whether they plan to work with a designer on their project and what factors are motivating them to do so. The report finally looks at consumers’ views of sustainability and the types of questions they are asking about the product they plan to buy. See what they have to say on this and related topics in their furniture-buying quest.  

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It should come as no surprise that mattresses are among the top items on consumer home furnishings wish lists in the first half of 2024. The survey also shows that younger millennials, Gen Xers and baby boomers plan to buy at the highest rates, with 47% preferring a queen mattress and 32% wanting a king. Also, nearly 94% of consumers plan to replace an existing mattress, and 25% plan to spend between $1,000 and $1,999. These shoppers also say that support is the most important benefit, followed by pressure relief and cooling. Read on for additional insights into this all-important segment of the home furnishings industry.

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Occasional furniture ranks in the top five categories consumers are looking to purchase from January through June. As an obvious companion to the popular upholstery segment, it’s on the wish list of 23% of those we surveyed, with half of those looking to replace existing occasional tables and a third looking to buy a table to coordinate with their new sofa or sectional. Sponsored by Synchrony, the research also reveals interesting data about where these consumers plan to purchase their items, how much they plan to spend and what design footprints they are seeking in the category. Read on for additional insights into this all-important part of the living furniture mix. 

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As with previous CIN research, upholstery reins as the top area of interest for consumers. According to our study, sponsored by Synchrony, some 36% of consumers surveyed plan to buy a sofa or sectional in the first six months of the year. The numbers also showed seating was particularly popular with young consumers, with between 38% and 47% of those surveyed looking to buy in this segment. The survey also provides a window into the preferences among consumers for motion versus stationary, leather versus fabric and whether they plan to buy in-store, or online. Read on for more insights that could help guide your business in the weeks and months ahead.

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Welcome to the spring 2024 edition of Consumer Insights Now. Our latest survey, sponsored by Synchrony, reveals buying plans for furniture in the first half of 2024. In this first of six in-depth reports, we present a broad overview of purchase plans of various categories with a sample that includes men and women ages 18-74, plus a mix of generations, ethnicities and household incomes. Here, these shoppers reveal what they plan to buy, how much they plan to spend, how they plan to pay and whether they plan to shop in-store or online. It also reveals the importance of factors ranging from finance options to sustainability. Scroll down below for more details and to see if this data aligns with your own strategies to serve consumers in your respective markets.

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