by “Inside Track with Gerry Borreggine” will address key issues of interest to retailers to help them grow their business
PRINCETON, N.C. – Mattress manufacturer Therapedic International announced it is launching a new video series that aims to help mattress retailers enhance and grow their business.
“Inside Track with Gerry Borreggine” will debut on LinkedIn this month and is hosted by company CEO Gerry Borreggine, who will address topics such as sales training, merchandising and marketing. The discussions are based on his years of experience as a bedding retailer earlier in his career as well as his knowledge and insights as a manufacturer.
“I have 20 years of experience as a retailer,” Borreggine told Home News Now. “I was a retailer by trade and I still consider myself one, so I think I have a good foundation to provide this type of information.”
He said that four videos have already been produced and more are in the works. Other topics of interest include having the right curb appeal for your store, doing business on the Internet and how to best address your competition.
With each video ranging just under three minutes, the videos are designed to offer “easily consumable nuggets” and will be released every two weeks on LinkedIn. Borreggine said that early reviews have been extremely been positive so far.
“We showed them to about 10 people and everybody loved them,” he said of the early response, noting that he also welcomes constructive feedback and ideas for new content to keep the series relevant to the industry.
Retailers also will have access to each Inside Track after they air. They will be available through e-newsletter distribution and a private video channel that allows them to use the series as a training tool for their sales associates.
“It’s an increasingly competitive marketplace and every bit of help, tips and sharing knowledge and experiences can make a positive difference,” Borreggine said. “That’s the idea behind ‘Inside Track.’ We are committed to supporting your success.”
An introduction to the series airs March 8 and the first episode will air March 15.
To view the debut and each episode thereafter, follow the Therapedic International page on LinkedIn.
