by HIGH POINT, NC, October 2022 – Hooker Furniture, a division of Hooker Furnishings (NASDAQ: HOFT), has announced the commencement of a licensing partnership with Susan G. Komen®, the world’s leading breast cancer organization.
The partnership is a furniture industry first, initiated by Hooker Furnishings in an effort to assist in spreading awareness of the pervasive, non-discriminatory, and devastating effects of breast cancer worldwide. According to Komen, every 46 seconds,
somewhere in the world, someone dies from breast cancer. That is more than 1,876 women and men every day.
“This collection is about celebration and remembrance,” said Mike Harris, president of Hooker Casegoods and Upholstery. “We look to honor the journeys of all those affected by breast cancer; celebrating the triumphs, revering the battles, and commemorating those that are no longer with us. Many of Hooker Furnishings’ employees, former employees, friends, and family members have had their lives forever changed by breast cancer, and it is a cause that is near and dear to our company.”
The collection’s initial 18-piece offering includes eight accent chests, six accent tables, a desk, credenza, dining table, and dining chair set. The group is characterized by signature pink hues, soft curves, and feminine silhouettes, juxtaposed with several hearty, robust pieces that represent the incredible strength and fortitude of those affected by breast cancer.
“Curating a collection that exemplifies the spirit and courage of those diagnosed with breast cancer was an honor,” said Jenni Jungers, executive vice president, merchandising for Hooker Furniture. “We imagined a collection that embodies the tenacity and resolve of breast cancer warriors, expressing the values and mission of Susan G. Komen.”
The partnership officially launched on Saturday, October 22nd at the High Point Furniture Market. A portion of the proceeds from each
piece sold within the Susan G. Komen Collection will be donated to the organization.
“In designing this collection, we were looking for a creative way to encourage others in the industry to contribute in their own ways,” said Harris. “That might be something like a design influencer helping to spread awareness via social media, one of our retailers choosing to donate an additional portion of their proceeds on the collection’s pieces, or simply inspiring an individual to make a financial contribution of their own. We hope to be a positive force in the battle against breast cancer, and we are looking forward to a long, beneficial relationship with Susan G. Komen.”
