Thomas Russell, Author at Home News Now https://homenewsnow.com/blog/author/tomrussell/ Your Source for Home Furnishings Retail News Wed, 03 Jul 2024 13:25:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://homenewsnow.com/wp-content/uploads/2021/01/cropped-Screen-Shot-2021-01-11-at-8.33.36-PM-32x32.png Thomas Russell, Author at Home News Now https://homenewsnow.com/blog/author/tomrussell/ 32 32 April furniture orders rise 22% from April 2023 https://homenewsnow.com/blog/2024/07/02/april-furniture-orders-rise-22-from-april-2023/ https://homenewsnow.com/blog/2024/07/02/april-furniture-orders-rise-22-from-april-2023/#respond Tue, 02 Jul 2024 22:56:44 +0000 https://homenewsnow.com/?p=45154 Increase is the 10th in the past 11 months according to the latest Furniture Insights report from Smith Leonard HIGH POINT — New orders for …

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Increase is the 10th in the past 11 months according to the latest Furniture Insights report from Smith Leonard

HIGH POINT — New orders for residential furniture were up 22% in April compared to April 2023, marking 10 out of the last 11 months when orders have risen, according to the latest Furniture Insights report from Smith Leonard.

Shipments meanwhile, were up 2% from April 2023, a slight increase that indicates a bright spot in where business could be headed as they catch up with the increase in orders.

The monthly survey of residential manufacturers and distributors showed that orders rose to $2.2 billion, from $1.82 billion in April 2023. Some 75% of the survey participants said that orders rose in April compared to last year. The report went on to note that new orders were about flat compared to the $2.19 billion reported in March 2024.

April residential furniture shipments totaled $2.2 billion, up 2% from the $2.17 billion reported in April 2023, and up for about half the survey participants. By comparison, shipments were down 1% from the $2.24 billion reported in March 2024, the report said.

April backlogs totaled $2.7 billion, down 12% from $3 billion in April 2023, but up 2% from $2.64 billion from March.

Other highlights of the report are as follows:

+ Receivable levels were down 3% from April 2023, but about level with March, which the report said is materially in line with shipments for both periods.

+ Inventories were down 20% from April 2023 and about level with March, which it said is in line with prior periods and current operational levels.

+ The number of factory and warehouse workers was down 6% from April 2023 and down 2% from March.

+ Payroll expenses also were down 5% year-to-date through April from the same period in 2023, which the report said is consistent with the employee headcount.

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Man Wah USA to implement 3% price increase effective July 8 https://homenewsnow.com/blog/2024/07/02/man-wah-usa-to-implement-3-price-increase-effective-june-8/ https://homenewsnow.com/blog/2024/07/02/man-wah-usa-to-implement-3-price-increase-effective-june-8/#respond Tue, 02 Jul 2024 21:50:52 +0000 https://homenewsnow.com/?p=45141 FOB price hike aims to address higher container rates HIGH POINT — Upholstery manufacturer Man Wah USA is implementing a 3% increase on the FOB …

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FOB price hike aims to address higher container rates

HIGH POINT — Upholstery manufacturer Man Wah USA is implementing a 3% increase on the FOB pricing of its products shipping starting July 8.

The increase is meant to help retailers control retail price points and prevent overpricing on products during a period of rising freight rates.

Gabriele Natale

“We believe that this increase will help ensure that sales are not impacted, while also addressing the challenges posed by increased freight factors,” company director Gabriele Natale told dealers in a June 28 letter obtained by Home News Now.

Natale further explained that the increase aims to address current freight rates of up to $9,000 per container shipped from Asia to the West Coast and as high as $10,000 to the East Coast.

“The contracts are not being honored so we end up tending to go and buy outside the contracts,” Natale said. “It is very expensive.”

He added that the company is eating some of these costs to help keep the increase in the low single digits. It is similar to Ashley’s 3% increase on all products except domestic case goods and bedding, which takes effect July 15 on all new orders.

At Man Wah, a 3% increase on a $350 starting priced leather motion sofa with basic function would raise the cost by just over $10. On a $600 sofa with better leathers and expanded function, it would raise the cost by about $18.

“So instead of putting out a surcharge for people we are managing freight for, we put out a 3% price increase which is a very modest increase,” Natale said.

The container pricing situation has resulted because of issues ranging from ships being diverted around the Cape of Good Hope to avoid attacks in the Red Sea, to port congestion in Singapore, not to mention a flurry of shipments of consumer electronics and solar panels in May to avoid additional China tariffs.

But Natale noted that the current demand in the marketplace does not support the return of higher container rates, which industry officials say are three times or more what they were earlier this year.

“There is not enough demand to justify these prices,” Natale said. “There is plenty of capacity out there, and that should tell us that we will see freight rates leveling out soon. That is the general consensus. Now the shippers and steamship lines will try hard to pretend that is not the case, but eventually it is going to level off.”

Natale said the increase also runs counter to surcharges that the company implemented for about three years during the pandemic. This was largely in line with what other importers were doing during this period to address high freight rates, some of which exceeded $20,000 per container.

But some industry resources have said that surcharges — often shown at the bottom of an invoice — were unpopular with retailers who wanted to know the actual cost of landed product. Thus some industry resources say they are looking to avoid surcharges this time around.

“Us not putting out a surcharge is a defensive move because we need to protect the business that we have and possibly expand it,” Natale said, adding of the 3% increase, “This is a very small upcharge. We don’t want to change retail price points.”

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Breaking News: Hillsdale Furniture acquired by division of Asian manufacturer Green River Group https://homenewsnow.com/blog/2024/07/02/breaking-news-hillsdale-furniture-acquired-by-division-of-asian-manufacturer-green-river-group/ https://homenewsnow.com/blog/2024/07/02/breaking-news-hillsdale-furniture-acquired-by-division-of-asian-manufacturer-green-river-group/#respond Tue, 02 Jul 2024 14:43:28 +0000 https://homenewsnow.com/?p=45114 Company renamed HH2 Home, appoints Angela Hsu, granddaughter of Green River founder Omori Hsu, as CEO LOUISVILLE, Ky. — A division of Asian furniture manufacturer …

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Company renamed HH2 Home, appoints Angela Hsu, granddaughter of Green River founder Omori Hsu, as CEO

LOUISVILLE, Ky. — A division of Asian furniture manufacturer Green River Group has purchased full line furniture resource Hillsdale Furniture, a move that gives the company a new chance at success in the U.S. marketplace.

Company Senior Vice President John Elting announced to dealers on Monday that Mellow River, a division of the manufacturer has finalized the acquisition and that the company’s name is being changed to HH2 Home, a nod to its beginnings as Hillsdale House more than 30 years ago. The company also has named Angela Hsu as its new chief executive officer, a position held by Brian Hendricks for the past five and a half years.

Angela Hsu

Hsu is the daughter of Steve Hsu, a top executive at Green River Group and the son of founder Omori Hsu. Angela Hsu is also executive vice president of Green River Group according to her LinkedIn profile.

“This will bring us so much more opportunity as we will not only be able to continue the businesses in which we excel, but potentially enjoy efficiencies created by vertically integrating into their manufacturing network, which includes everything from lumber and kitchen cabinets to bathroom vanities and mid-priced and high-end case goods,” Elting said. “ The best news is that much of our core team will remain intact, and we will be able to return some of our valuable employees who are already off to seek new opportunities.”

The announcement ends weeks of speculation about the future of Hillsdale Furniture, which industry officials speculated had closed its doors in recent weeks. In late May, Hillsdale announced to local government officials in Vietnam that it was closing its Vietnam office, “due to the difficult business situation of the parent company, leading to the inability to maintain the management and operation of the representative office in Vietnam.”

In his July 1 letter to dealers, Elting added that members of the HH2 team recently were able to meet with Angela Hsu and her team, which includes Sandy Hu, the company’s new chief financial officer, as they were able to communicate a new vision for the company moving forward.

“We have a lot of work to do, but we are excited to move forward,” said Elting, who added that the company “recently experienced a firestorm of unfortunate circumstances that led to a choice — liquidate or look for an acquisition. Obviously we looked for an acquisition.”

Elting also said that with the transition to new ownership, its systems, retailer IDs, item numbers and product descriptions will remain in place.

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Natuzzi Reimagined Gallery concept starts to gain traction https://homenewsnow.com/blog/2024/06/28/natuzzi-reimagined-gallery-concept-starts-to-gain-traction/ https://homenewsnow.com/blog/2024/06/28/natuzzi-reimagined-gallery-concept-starts-to-gain-traction/#respond Fri, 28 Jun 2024 12:05:00 +0000 https://homenewsnow.com/?p=45003 Updated in-store display offers 3 different footprints showcasing multiple room settings HIGH POINT — Natuzzi’s Reimagined Gallery program announced last fall is starting to gain …

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Updated in-store display offers 3 different footprints showcasing multiple room settings

HIGH POINT — Natuzzi’s Reimagined Gallery program announced last fall is starting to gain traction around the globe, with 113 retailers signing up globally, including 21 in the U.S. and Canada.

This represents about 121 gallery locations in development worldwide, with 29 in the U.S. and Canada, Codrin Coroama, chief wholesale officer, told Home News Now.

In North America, the company has updated 12 of its existing galleries thus far, with another 18 currently in the development process.

Since the program was first announced, the company has made some tweaks, including to the sizes. Initially, for example, they were in 1,200-, 2,000- and 3,200-square-foot sizes, representing small, medium and large. They have since been expanded slightly to 1,300, 2,200 and 3,500 square feet in size.

Coroama said that 2,200 square feet, which features about 10 room settings, has been the most popular size. The cost of this footprint is $48,000, which includes products and display systems that are delivered to the retailer and ready to place on the floor. By comparison, the 1,300-square-foot gallery offers six room settings and is available at $30,000, while the large gallery offers 20 room settings and starts at $82,000.

He added that the company has enhanced the merchandising aspect of the galleries with new products that include its Natuzzi Editions Houston New Generation Zero Gravity collection and the Roma, a sofa with an adjustable armrest and backrests and standard and extra-deep-seating options.

“Both models were introduced at the April High Point Market and received fantastic feedback, thanks to their Italian-inspired design and innovative features,” Coroama said.

Another new offering that can be showcased in the gallery footprint is what he described as the concept of Space Performance, which offers room-set options tailored to the needs of the retailer.

“The classic room set focuses on space efficiency, while the power-pad room set emphasizes versatility, functionality and customization, inspiring consumers’ creative expression,” Coroama said.

He also noted that on July 1, gallery partners will have access to a digital marketing platform that is “designed to amplify their marketing campaigns across digital channels.”

“This platform will be integrated with Natuzzi’s marketing planner and digital content database, providing support to drive local engagement and ultimately boost sales,” he said.

Retailers and their customers can also look at products on the Natuzzi website, where a number of custom configurations, fabrics and leathers are available, allowing them to pick and choose the look and design footprint they want. Upholstered beds also are available in multiple configurations and fabrics, also shown in detail on the website.

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La-Z-Boy continues to focus on its growing retail footprint https://homenewsnow.com/blog/2024/06/28/la-z-boy-continues-to-focus-on-its-growing-retail-footprint/ https://homenewsnow.com/blog/2024/06/28/la-z-boy-continues-to-focus-on-its-growing-retail-footprint/#respond Fri, 28 Jun 2024 12:03:32 +0000 https://homenewsnow.com/?p=45044 Company is looking to have 400 stores in the next several years, up from 355 at the end of its latest fiscal year ended April …

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Company is looking to have 400 stores in the next several years, up from 355 at the end of its latest fiscal year ended April 27

MONROE, Mich. — From La-Z-Boy’s latest earnings call for its fourth quarter and full fiscal year ended April 27, it’s clear that retail development — both new store openings and acquisitions — remains a core part its strategy moving forward.   

Of course, none of this is new given the number of stores the company has in place currently. But it appears to be positioning itself for even further growth in the months and years ahead.  For example, during its latest earnings call, company President and CEO Melinda D. Whittington noted that the brand is looking to have about 400 La-Z-Boy Furniture Galleries over the next several years, up from 355 at the end of its latest fiscal year.

Melinda D. Whittington

The 355, which is up six locations from the prior year, brings the number of total company owned stores to 187, including the six new store openings and 11 acquisitions during the full year, including the acquisition of a two-store independent network in Florida during the quarter. And in May, she said, the company also signed an agreement to acquire an additional one-store market from an independent dealer in the Midwest that’s set to close in the first quarter of fiscal year 2025.

Bob Lucian, senior vice president and chief financial officer, noted that the company plans to open 12-15 new stores — separate of any acquisitions — mostly in the second half of the year as part of a planned $70 million to $80 million in capital expenditures during the fiscal year, which he noted “includes land and building investments and stores to maintain the growth of our retail network.”

Obviously, the company is bullish on its store network during a time when furniture retail is struggling amid an environment of high interest rates that are hampering existing home sales, combined with consumers tightening their belts with high-dollar purchases.

During the call, Whittington noted that while total written sales for company-owned La-Z-Boy Furniture Galleries were up 1% for the quarter, written same-store sales for the entire network of 355 stores were down 3% for the quarter compared to the prior year and down 2% for the entire year. But she also noted that this performance is still better than the industry overall “against a backdrop of 8% industry contraction” during the quarter and down 6% for the year “as our significant outperformance versus the market persisted throughout the year.”

“Despite ongoing challenging traffic trends, our stores continued to execute very well, with higher conversions, higher ticket and design sales partially mitigating the traffic headwinds,” she noted.

In addition, the company now owns 53% of the stores in the La-Z-Boy Furniture Galleries network for the first time in its history. Of course, some of this has to do with the acquisition of stores from independent dealers looking to get out of the business during this ongoing period of malaise. Perhaps company ownership will improve the performance of these locations as things start to turn around, but that largely depends on support from the economy.

For Whittington, the growth of the store footprint makes sense moving forward.

“We see meaningful opportunity to expand the company-owned portion of the network through new store growth and acquisitions,” she said, adding, “These store acquisitions are immediately accretive to our profitability, allowing the company to benefit from integrated wholesale and retail margins.”

She also noted that growing the company-owned store network is important “as it enables the brand to control the end-to-end consumer experience and leverage the strength of our vertically integrated model.”

Another benefit in the company-owned store approach? It also helps guide product development.

“We continue to shift organizational decision-making to be more consumer-centric while also leveraging a data-driven approach,” Whittington said, adding, “This is enabling us to develop more consumer-relevant, on-trend upholstered furniture, particularly in the motion and reclining categories where we are a market leader.”

Of course, this consumer-driven approach is not just beneficial to the development of upholstery and recliners, but also wood categories such as occasional, along with bedroom and dining furniture offered by its sister brands.

The success of this growth initiative also obviously depends on a number of factors, ranging from interest rates and housing sales to the consumers’ willingness to return to spending more on the home. Yet despite these uncertainties, Whittington was optimistic about the company’s strategy, not just in its retail store footprint, but also how it is serving consumers in the market overall, ranging from the agility of its supply chain to product development initiatives.

“We know there are consumers out there still investing in their home, even in a challenging economy, and we believe we are disproportionately capturing them,” she said. “But if I were to step back and say ‘what is the biggest pivot for us as a total enterprise?’ It’s really this focus on driving our own company-owned retail and the reason for that is two-fold. We can control that brand experience for the consumer end-to-end. We can avail ourselves of the data from that consumer by interacting with them directly, and from a financial standpoint, we can take advantage of that integrated margin of owning the entire chain, from pieces of fabric and steel all the way to putting that product in the consumer’s home. And we believe that’s good for the consumer, and that’s good for our financials as well. So really, I would call continuing to expand our reach of our own retail probably the No. 1 biggest driver.”

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Mark Schumacher joins board of directors at Room & Board https://homenewsnow.com/blog/2024/06/28/mark-schumacher-joins-board-of-directors-at-room-board/ https://homenewsnow.com/blog/2024/06/28/mark-schumacher-joins-board-of-directors-at-room-board/#respond Fri, 28 Jun 2024 11:33:48 +0000 https://homenewsnow.com/?p=45091 MINNEAPOLIS, Minn. — Mark Schumacher, the former chief executive officer of the Home Furnishings Association, has been named to the board of directors for Home …

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MINNEAPOLIS, Minn. — Mark Schumacher, the former chief executive officer of the Home Furnishings Association, has been named to the board of directors for Home News Now 125 Retailer Room & Board.

Mark Schumacher

Schumacher, who left his executive post at HFA at the end of May, recently posted on his LinkedIn page that he had joined the board of the lifestyle retailer.

In his post, he noted, “For years I have admired R&B’s commitment to their team, customers, sustainability and social responsibility. Their recent designation as a B Corp, which means Room & Board meets high standards of social and environmental performance, transparency and accountability, is a testament to the culture they have built.”

He also noted that in April, the company transitioned into a 100% Employee Stock Ownership Plan (ESOP), which gives its 1,100 employees a financial stake in the organization.

“The new board of directors is tasked with providing strategic direction and financial oversight for the company during this time,” Schumacher said. “I can’t express how honored and humbled I am to become part of the Room & Board team.”

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Dania Furniture recalls bookcase units involved in tip-over-related death of 4-year-old https://homenewsnow.com/blog/2024/06/27/dania-furniture-recalls-bookcase-units-involved-in-tip-over-related-death-of-4-year-old/ https://homenewsnow.com/blog/2024/06/27/dania-furniture-recalls-bookcase-units-involved-in-tip-over-related-death-of-4-year-old/#respond Thu, 27 Jun 2024 22:19:24 +0000 https://homenewsnow.com/?p=45047 CPSC says units are unstable if not anchored to the wall, posing a danger to children WASHINGTON — The U.S. Consumer Product Safety Commission has …

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CPSC says units are unstable if not anchored to the wall, posing a danger to children

WASHINGTON — The U.S. Consumer Product Safety Commission has announced the recall of a bookcase unit that was involved in a tip-over incident last summer that caused the death of a 4-year-old child.

Dania Furniture of Boise, Idaho, is recalling 940 of its Hayden bookcase units that the CPSC said are unstable if not anchored to the wall, posing a tip-over and entrapment hazard that can result in death or injuries to children. The company received a report of one tip-over incident in August 2023 that involved an unanchored bookcase unit that resulted in the death of the child.

The Hayden bookcase by Dania Furniture

The CPSC said that these bookcases, made in Italy, were sold exclusively at Dania Furniture stores nationwide and online at www.daniafurniture.com from November 2017 through February 2024 for about $370.

The recall involves the wooden Hayden bookcase, which has six storage cubbies and three sliding white doors. It is 35.5 inches wide, 16 inches deep and 73 inches tall. A label on the back of each unit contains the product name and SKU number LB2225/A.

The CPSC has advised consumers to immediately stop using the recalled bookcase if it is not anchored to the wall and place it in an area that children cannot access.

Consumers also have been advised to contact Dania Furniture for a free, in-home installation of a tip-over restraint kit. In cases where the units cannot be anchored to the wall, or if consumers prefer a refund, the CPSC said, Dania Furniture will provide a full refund of the purchase price and arrange for the pickup and disposal of the units. The company also is contacting all known purchasers directly.

For additional information, consumers can contact Dania Furniture toll-free at 844-722-6347 from 9 a.m. to 6 p.m. PT Monday through Friday, via email at ProductSafetyHotline@interline.com, or online at https://daniafurniture.com/pages/safety-recalls. Or they can visit https://daniafurniture.com/ and click on the “Safety Recalls” tab at the top of the page.

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Conn’s receives delinquency notice from Nasdaq related to delayed 10-Q filing https://homenewsnow.com/blog/2024/06/26/conns-receives-delinquency-notice-from-nasdaq-related-to-delayed-filing-of-10-q/ https://homenewsnow.com/blog/2024/06/26/conns-receives-delinquency-notice-from-nasdaq-related-to-delayed-filing-of-10-q/#respond Thu, 27 Jun 2024 02:01:28 +0000 https://homenewsnow.com/?p=45031 Retailer given 60 days to submit a plan to regain compliance with rule related to the timely filing of its quarterly reports THE WOODLANDS, Texas …

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Retailer given 60 days to submit a plan to regain compliance with rule related to the timely filing of its quarterly reports

THE WOODLANDS, Texas — The Nasdaq Stock Market has given specialty furniture, bedding and home goods and appliances retailer Conn’s Inc. 60 days to submit a plan to regain compliance with a rule related to the timely filing of its quarterly reports.

On June 11, the company notified the U.S. Securities and Exchange Commission that it was unable to file a timely 10-Q financial report for its fiscal first quarter ended April 30. The company said the delay was because it had been unable to complete disclosures related to possible amendments to, or the refinancing of its revolving credit facility that were required to be included in its 10-Q.

“As a result, the company is unable to file, without reasonable effort or expense, the Form 10-Q on or prior to the prescribed filing date,” the company said in its June 11 disclosure.

On June 20, the company received a delinquency notification letter from Nasdaq stating it was not in compliance with Nasdaq Listing Rule 5250(c)(1) because it had not filed the report by the due date required by the SEC.   

The company said the notice has no immediate effect on its listing  or trading of its common stock on the Nasdaq Global Select Market. However, it said that it has until Aug. 19 to submit to Nasdaq a plan to regain compliance with the Nasdaq Listing Rule.

Conn’s noted that if Nasdaq accepts its plan to regain compliance, Nasdaq may grant the company up to 180 calendar days from the prescribed mid-June due date for the 10-Q, or until Dec. 16, to file the 10-Q in order to regain compliance.

“However, there can be no assurance that these events will occur,” the company said in a statement issued Wednesday relating to the delinquency notice.

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Consumer confidence falls in June https://homenewsnow.com/blog/2024/06/26/consumer-confidence/ https://homenewsnow.com/blog/2024/06/26/consumer-confidence/#respond Wed, 26 Jun 2024 20:52:09 +0000 https://homenewsnow.com/?p=44984 Survey indicates that spending on furniture continues to compete with family vacations, other big-ticket purchases WASHINGTON — Consumer confidence fell this month as consumer plans …

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Survey indicates that spending on furniture continues to compete with family vacations, other big-ticket purchases

WASHINGTON — Consumer confidence fell this month as consumer plans to buy homes and cars have stalled, while spending on some other big-ticket purchases including vacations continues to rise.

The Consumer Confidence Index fell to 100.4 in June down from 101.3 in May. Meanwhile, the Present Situation Index that is based on consumers’ assessments of current business and labor market conditions, rose to 141.5, up from 140.8 in May. The Expectations Index, which is based on consumers’ short-term outlook for income, business and labor market conditions, dropped to 73 in June, down from 74.9 in May. This is the fifth consecutive month it has been below a threshold of 80, which officials say signals a recession.

“Confidence pulled back in June, but remained in the same narrow range that’s held throughout the past two years, as strength in current labor market views continued to outweigh concerns about the future,” said Dana M. Peterson, chief economist at The Conference Board, adding that “if material weaknesses in the labor market appear, confidence could weaken as the year progresses.”

Peterson noted that the decline in confidence between May and June was largely centered on consumers between 35 and 54, while there was an improvement in confidence for those below 35 and those 55 and older in June.

“No clear pattern emerged in terms of income groups,” Peterson added. “On a six-month moving average basis, confidence continued to be highest among the youngest under 35 and the wealthiest (earning more than $100,000) consumers.”

The latest survey showed that buying plans for big-ticket appliances and smartphones rose slightly while fewer planned to buy a PC or laptop computer. In addition, the share of consumers planning a vacation in the next six months continued to rise and remains above the level a year ago, with more consumers planning to vacation in the U.S. than overseas and more people planning to travel by car versus by plane. However, the survey noted that the share of consumers planning to go on vacation is about 10 percentage points lower than pre-pandemic.

While fewer indicated they are concerned about a recession, and average 12-month inflation expectations fell slightly from 5.4% to 5.3%, write-in responses from consumers showed that elevated prices, including those for food and groceries, continue to impact their views on the economy, followed by the labor market and political situation in the U.S.

However, the share of those believing that the 2024 election would impact the economy was low compared to write-in responses in June 2016 and slightly higher than during the same period in 2020.

Consumers also were positive about the stock market. For example, 48.4% expect stock prices to increase in the year ahead compared to 23.5% expecting a decrease and 28.1% expecting no change. In addition, the share of consumers expecting higher interest rates over the next 12 months fell to 52.6%, the lowest level since February.

Other highlights of the report were as follows:

Of their Present Situation, or assessment of business conditions:

+ 19.6% of consumers said business conditions were good, down from 20.8% in May.

+ 17.7% said business conditions were bad, down from 18.4% in May.

+ 38.1% of consumers said jobs were plentiful, up from 37% in May.

+ 14.1% of consumers said jobs were hard to get, down from 14.3% in May.

Of their expectations of short-term business conditions six months from now:

+ 12.5% of consumers expected business conditions to improve, down from 13.7% in May.

+ 16.7% expected business conditions to worsen, down from 16.9% in May.

Regarding the short-term labor market outlook:

+ 12.6% of consumers expected more jobs to be available, down from 13.1% in May.

+ 17.3% anticipated fewer jobs, down from 18.8% in May.

Of their short-term income prospects:

+ 15.2% of consumers expected their incomes to increase, down from 17.7% in May.

+ 11.7% expected their incomes to drop, up from 11.5%.

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Big Lots looks to expand ‘extreme values’ across product categories https://homenewsnow.com/blog/2024/06/25/big-lots-looks-to-expand-extreme-values-across-product-categories/ https://homenewsnow.com/blog/2024/06/25/big-lots-looks-to-expand-extreme-values-across-product-categories/#respond Tue, 25 Jun 2024 12:16:39 +0000 https://homenewsnow.com/?p=44578 With highly sharp prices already, the retailer’s value proposition will also need to offer quality and durability, both of which remain important to today’s consumers …

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With highly sharp prices already, the retailer’s value proposition will also need to offer quality and durability, both of which remain important to today’s consumers

WINSTON-SALEM, N.C. — Having been to Big Lots plenty of times in recent years, it’s my impression that the retailer has always offered strong values, including in its furniture mix.

The stores also are well organized, clean and thoughtfully merchandised across product segments. I’m guessing other stores outside the Piedmont Triad area of North Carolina that’s home to High Point offer a similar experience.

Nonetheless, the economy, following a relatively strong holiday season for the retailer, hasn’t cooperated much at least during its fiscal first quarter ended May 4. Net sales were down 10.2% to $1.01 billion, from $1.12 billion the same period last year, driven largely by a 9.9% comparable sales decrease.

Now based on what we’re hearing in the furniture industry, that’s not a huge drop given some reports of year-to-date decreases topping 20% in the furniture sector. The declines no matter how large or small, are affecting just about everyone in the industry, from suppliers of hardware, equipment and raw materials to finished goods at the wholesale and retail level.

But Big Lots has been in a bind because it attracts value seekers across product categories. And many of these consumers are already struggling because of the cost of everyday expenses ranging from food and gas to utilities and health insurance. It’s why the lower-middle segment is probably suffering more than the upper middle and upper end of the business, where consumers tend to invest on things of value like furniture and other décor for their home.

But Big Lots appears to be headed toward even sharper values moving forward, including in the furniture segment. In its latest conference call, executives mentioned the term closeout more than a dozen times, noting that it is part of the extreme bargain positioning the company will continue to increase throughout the sales floor.

“The penetration of those extreme bargains is happening across all our categories,” noted President and CEO Bruce Thorn, adding, “We’re also seeing the extreme bargain penetration we have with our Broyhill and Real Living lines in upholstery actually go to positive comps…And that’s accelerating into Q2.”

Furniture remains the largest category by far, representing some 29% of sales in the first quarter, according to the company’s latest investor presentation. As seen in the illustration above, it also was the area that saw the lowest overall decline in sales — down 6% compared to seasonal, down 15%; soft home, down 11%; and food, down 10%, to cite a few key areas of the business.

A Big Lots ad that shows prices on some sofas and loveseat compared to similar goods in the marketplace.

But the term closeouts can have a negative impression in home furnishings, a fashion industry where customers tend to look for the latest styles albeit at value price points. Yet for the consumer who’s strapped for cash and seeking the best prices possible, the term closeout probably has huge appeal and thus could spur further interest and spending.

As Big Lots continues to sharpen its price point and value proposition, another consideration will be quality and durability. Appealing to families, particularly with its toy and seasonal departments, Big Lots’ durability story will be key as consumers likely spending hard-earned dollars won’t want to be replacing their newly acquired furniture anytime soon.

This is particularly true in upholstery, one of its strongest categories, yet one that also tends to get used and abused the most by kids and pets and, in some cases, adults, depending on what they’re doing in their living room.

Another Big Lots ad showing the price of a recliner compared to other similar items in the marketplace.

So, at best, it’s going to be a balancing act that will involve several things, including price, but also the styling, construction and durability. This applies not just to indoor products, but also the outdoor category, where Big Lots also has a strong selection.

Yet during the call, Thorn indicated that the strategy already appears to be making headway, perhaps most notably in furniture — as seen in the strong comps — but other areas, too.

“We remain focused on managing through the current economic cycle by controlling our controllables,” he said. “Our operational initiatives to offer a large assortment of new and exciting extreme bargains, cut costs, and increase productivity, exceeded our targets in Q1. This enabled us to improve consumer perceptions about our brand and the value we offer and to deliver a year-over-year improvement in gross margin rate and operating expenses, despite the significant sales pressure this quarter.”

However, he noted there is room for improvement, which the company is pursuing through a stronger business model the retailer has created through five key actions that are expected to result in better results, most notably in the second half. These include 1) own bargains 2) communicate “unmistakable value” 3) increase store relevance 4) win customers for life through its omnichannel efforts and 5) drive productivity.

“We are confident that the five key actions are putting us on the right path to turn around our business, though we still have a lot of work ahead of us,” Thorn said.

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