by HIGH POINT — As it celebrates its 130th anniversary, Flexsteel is unveiling its new showroom here, introducing fresh product collections and launching special new partnerships.
A new showroom space designed for modern retail
Situated on the sixth floor of the Commerce Wing of the IHFC, Flexsteel’s new showroom spans over 60,000 square feet. The relocation offers a transformed experience for buyers, employees and visitors alike. The modernized layout focuses on both its bestselling products and its latest introductions.
Case goods
Flexsteel is showcasing several additions to its case goods collections including dining, bedroom and occasional. These introductions include Waterfall Occasional and Bedroom, Muse bedroom and dining, and Lattice dining. These collections are designed to meet the varied tastes of today’s consumers, whether it’s the minimalist designs for contemporary homes or intricately crafted pieces for more traditional spaces. Reflecting a deep commitment to the environment, the case goods collection incorporates sustainable features, ensuring that every piece not only beautifies the home but also respects our planet.
Zofa
Following its debut in October 2022 and the subsequent reintroduction in April this year, the Zofa is designed to represent the future of relaxation. It has been specifically designed for Gen Y homeowners, who seek multifunctionality without compromising on style. Beyond its plush CloudLux features and memory foam, the Zofa comes equipped with full reclining capabilities and a unique zero-gravity system. Its design allows for easy transformation, catering to both entertainment and rest.
Finley motion
Taking cues from the top-selling stationary collection, Finley motion blends the timeless stationary look with modern motion functionalities, appealing especially to Gen X homeowners. The highlight of the Finley motion is its motorized reclining feature. With just the press of a button, users can find their perfect angle for relaxation, reflecting Flexsteel’s commitment to combining form and function.
Flexsteel Outdoor
Flexsteel’s newest category, Flexsteel Outdoor, is on display at market. The launch of Flexsteel Outdoor Living unveils two new collections: Vista wicker lounge and Nova wood dining and lounge. With the introduction of these collections, Flexsteel brings its expertise in quality, durability and design to outdoor living spaces by combining its meticulous craftsmanship with the best-sourced materials available, ensuring that its outdoor furniture meets the same exceptional standards as its indoor pieces.
Commitment beyond furniture: Introducing new partnerships
In addition to new collections and its new showroom, Flexsteel is launching new partnerships with foundations dedicated to making a positive impact on people and the environment.
City of Hope
Flexsteel is collaborating with City of Hope in an alliance aimed at furthering support and enhancing the charity’s endeavors in cancer and diabetes care, research and support. The kick-off event for City of Hope commences at the October Market.
Arbor Day Foundation
Demonstrating its commitment to the environment, Flexsteel has teamed up with the National Arbor Day Foundation as it seeks ways to not only furnish homes but also to make a positive difference in the world. Marking the beginning of this eco-friendly initiative, Flexsteel vows to plant a tree for every visitor to its showroom during the October market.
