Consumer Insights Now delves into consumer furniture shopping, buying preferences

Our sixth and final installment of this season’s CIN research sponsored by Synchrony shows that more than three-quarters of shoppers want to buy furniture from a brick-and-mortar retailer because of the ability to physically interact with the furniture. However, half of those surveyed described themselves as browsers and 44% admitted to showrooming, the practice of looking first in a store, then buying something similar online. Scroll down to see what other insights provided by our exclusive research and what it could mean for your business.