by Company’s mix includes six new bedrooms that it will show at the Oct. 16-20 High Point Market
HIGH POINT – Case goods manufacturer Lineage Furniture is nearly doubling its assortment with six new wood bedroom groups expected to ship in 10 weeks or less.
The product is produced by three domestic manufacturers including an Amish-operated facility and two other non-Amish plants, one of which is in Vermont, the other in Holmes County, Ohio.
The Vermont facility is producing a soft contemporary group called Bari that is made with red oak solids and veneers in a Dark Kona Chocolate finish. It features a bed with a low panel headboard and footboard.
The Amish facility is making three groups that include:
Eastport, a transitional group made with maple solids and veneers in a darker wood-tone finish and featuring a bed with a storage footboard; Waterville, a transitional bedroom made with maple solids and veneers in a Dark Kona wood stain and featuring a panel bed with a bench-style footboard and Brimfield, which has country-inspired design elements and is made with oak solids and veneers in a Gray Wash finish. It includes a sleigh-type bed.
A third non-Amish factory in Holmes County is producing a collection called Barnstable, a casual country style bedroom made with maple solids and veneers in a Light Fog Gray finish and featuring a panel bed with an x-motif in the headboard and footboard. A second collection it is producing is called Barrington, a transitional group in a Dark Espresso finish and featuring nickel hardware. It has a bed with a 60-inch- tall panel headboard.
Groups are short in nature, offering a bed, a chest, a dresser, a mirror and nightstands, with beds retailing from $999 to $1,999. These will be on display at the Lineage showroom at 108 E. Market Center Drive alongside other bestselling bedrooms the company introduced at its debut market in June.
“We are very excited about these new groups and the other ones we have in our line that are doing very well,” company owner and President Chris Pelcher told Home News Now. “We have a nice solid assortment.”
Of the Amish-made groups, Pelcher said, the company is offering 10 finishes available at no upcharge through its custom order program. The other groups will come in a standard finish, but there is a special “Flex Finish” option that retailers can order for their stocking programs.
“The retailer can really dial in the assortment,” Pelcher said, noting that while the retailer can’t change finishes with every purchase order, they can select an alternate finish that does well in their market and continue to order that option for bedroom of their choice.
Pelcher believes the domestic lineup is timely, especially given the shutdowns and supply chain disruptions from Asia, including $20,000 containers.
“The product that these retailers are flowing now and waiting for was never designed to accommodate a freight load of $20,000 for a container,” he said. “These products were built with container rates in mind between $3000-$4000. The retailer is faced with a choice; raise prices to a point where the product is no longer a value and doesn’t make sense to the consumer, or don’t keep pace with the current freight rates and lose a ton of money in margin. It’s daunting.”
His product ships in 8-10 weeks from the time of order, offering retailers product much more quickly than the 30-week lead times being quoted from Asia due to Covid-19-related shutdowns.
“We are pretty confident we can get under 10-weeks,” he said. “That is what we are quoting and what we are sticking with and hopefully we can under promise and over deliver.”
He said Lineage Furniture’s advantage as a domestic startup is being able to avoid the global disruptions and provide value in a quality,0 U.S.-made product.
“It is really about having the capacity…and the ability to come out with good looking product that is a value and where the quality is fantastic,” he said of the reason for the company’s success thus far. “The retailers that saw it, realized that pretty quickly.”
“With all that is going on in the world with imports and supply chain insecurity, someone may be able to get that container at less than $20,000, but they don’t know when they will receive the goods,” Pelcher added. “We are in a “right place at the right time” scenario as far as Lineage is concerned.”
