by Job Title: Director of Social Media & Influencer Marketing
Company: Rooms To Go
Location: Atlanta, Georgia
Description: Rooms To Go is looking for a dynamic and thoughtful Director of Social Media & Influencer Marketing to it help continue to grow our social media and influencer marketing teams.
The person in this role will have a love for strategic thinking blended with an ability to lead day-to-day execution, strategy, and optimization. They will lead the direction and execution of social media content, influencer marketing campaigns, strategic partnerships with influencers and budget across channels to build brand fame and community engagement. They will be responsible for managing the influencer and organic social strategies and team to grow awareness, engagement, affinity and, ultimately, conversion at Rooms To Go
Working with the company’s Analytics team, this person will also regularly analyze social performance across organic social and influencer marketing campaigns and optimize programs accordingly, and stay up to date with industry emerging trends, influencers, creators, partners across these platforms to make compelling and engaging influencer and organic social content across channels
This role is on-site here at the Atlanta office, with a hybrid, 4 days in/off.
Core Capabilities
- 8+ years of relevant professional experience in social media and influencer marketing. eCommerce experience is a plus. Furniture/high consideration product experience would be a huge plus.
- In-depth knowledge of the latest best practices, tools, and trends on social media platforms related to YouTube, Instagram, Instagram stories, IGTV, Instagram Live, TikTok, Meta/Meta Live, Pinterest, Twitter, Amazon Live etc.
- Exceptional relationship management skills, able to work collaboratively with internal teams and external partners. And excellent communication skills, both verbal and written
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