by By Susan Dickenson
CODARUS announced the opening of its “Fall Virtual Showroom,” one of several initiatives the company is unveiling as part of a larger digital shopping and virtual experience offering.
The virtual showroom, which provides a digital walk-through of the company’s 14,000-square-foot space in the Dallas Design Center, is the first of three such installations that will be completed by year-end in order to give buyers a chance “to see the latest product introductions and connect with their territory sales managers,” CODARUS founder Coby Ables told Home News Now.
CODARUS’ new virtual showroom may be viewed and operated in both mobile and desktop versions.
The project stems from the result of a collective decision made by the company, a national sales organization, and its product partners to forgo in-person participation at the remaining 2020 markets.
In Dallas, CODARUS represents lifestyle brands Abyss & Habidecor, Annie Selke, Azzurro Living, Dash & Albert, Grand Image Home, Lili Alessandra, Moss Studio, Pine Cone Hill, Regina Andrew Design, Sonder Living and Traditions Linens.
“We are focusing our efforts on the creation of a world-class digital and virtual experience for our customers and partners – one that provides our sales team with tools to work with their customers in a safe environment,” Ables told Home News Now.
The effort actually began in May, Ables said, with the launch of an enhanced online shopping site. “Called ‘Shop CODARUS,’ the site enables our B2B customers to browse and shop directly from our partners’ catalogs and our showroom inventory.”
Virtual showroom visitors can view vignettes and click on floating discs to navigate rooms and see product details as they “walk through” the showroom. Prices shown are retail. Once the order is submitted, a CODARUS sales manager updates the inquiry with trade pricing. Users can also view and download catalogs from the site.
CODARUS’ physical showrooms in Atlanta, Dallas and Laguna are still open daily, by appointment only.
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