by HIGH POINT — RTA specialist Dorel Home, a segment of Dorel Industries Inc., said it is prioritizing adjustability, organization and aesthetics in its lineup of products aimed to aid in storage solutions.
At its showroom on the eighth and ninth floors of the C&D building, the company is showing the lineup across its Ameriwood, RealRooms, Little Seeds and NTense brands. It said that all these brands are incorporating new designs and features to enhance basic storage solutions.
Highlights of the introductions are as follows:
The company is debuting the Ameriwood Home Elba Modular Closet collection made up of four products: Elba Open Shelf and Hanging Clothing Rod Unit, Elba 3 Drawer Unit, Elba Vanity Unit and the Elba 2 Door 2 Drawer Unit. These closet pieces are created to address consumers’ needs ranging from designing a closet renovation to establishing a dressing area within a bedroom. The collection features a built-in look with finished back panels, framed doors and drawers, and a kick plate designed to meet the floor in the front for a seamless look but also clear baseboards in the back of the unit so the system sits flat against a wall. It comes in a neutral Ivory Oak finish, and pieces retail from $199 to $350.
Within the Little Seeds brand, the company is introducing the Poppy closet organizer. It features reversible panels that allow consumers to change the style to feature pink or blue design details. The center storage compartments also can be configured in multiple ways to grow with a child’s needs from baby shoe cubbies to chapter book shelves. The vertical storage solution comes with five telescoping hanging rods for clothes, open shelves, adjustable cubbies and two deep toy storage areas at the bottom for easy access. The closet system retails for $300.
“We realize that for an adult, a parent or a child, storage space is a universal challenge in every home,” said Joy Raccagno-Bond, director of product development – national brands for Dorel Home. “We have created a variety of products that look good anywhere in the home, are functional and value priced to be accessible to a wide range of consumers.”
The new NTense Shadow Collection, available to retailers in May, is a three-piece collection that is focused on storage for gamers and is the first in the NTense line to bring in two unique bookcases to match the gaming TV stand. The storage bookcases can be single units, paired with the collection’s TV stand like audio piers, or stacked side by side to create a full wall of storage.
The black-and-white-framed design also gives the illusion of floating shelves for an edgy look. This collection also features vertical storage to fit the newest gaming systems in their upright positions and wire pass-throughs for cable management. Pieces in this collection will range from US$140 to $200.
