Sarreid set to unveil 200 new products in High Point

Items available for immediate purchase and shipment

Wilson, N.C.—Sarreid Ltd., known for “extraordinary designs and luxurious furnishings for projects of every scale,” is heading to the Fall High Point Market with a revamped business approach to address the needs of retailers and designers on the hunt for inventory.

In addition to unveiling hundreds of new products, buyers will find that all samples on display in Sarreid’s showroom (C&D Building, 3rd floor) are already in production with stock arriving daily — making them available for immediate purchase and shipment.

“We’re not waiting around for a market to decide to order more product to satisfy our customers in these challenging times,” said Brad Cates, Sarreid’s chief operating officer. “Instead, we’ve increased production across our global supply chain, not only of our top-selling products, but everything brand-new as well.”

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The goal is to give customers full buying confidence, Cates said, whether they’re shopping market in person or working from an office or studio in their home.

“With the all-important holiday selling season bearing down on everyone, time is of the essence,” he said. “We know buyers are quickly tiring of being told by their suppliers that they cannot expect to receive products they order until some time in the spring or summer of 2021. We know they need solutions, and they need them fast.

“To that end, we have been shooting extensive photography and video of every new design from every angle here in Wilson as it arrives on premises. Indeed, all of our freshest new designs can already be found on our website, Sarreid.com, making buying in a contact-free environment as easy, informative and familiar as a visit to High Point Market has always been.”

New introductions include the Dore Collection, which builds on the company’s proficiency with mixed materials and metals by combining polished brass, rich antique brown leather and nailhead trim to create a show-stopping assortment of accent chests (four styles).

The Vineyard Collection table series combines simple silhouettes and an ebonized finish on highlighted solid walnut, with an intriguing inlay pattern.

Line extensions this season range from the head-turning geometry of Tribal, which pairs recycled wood in a wheat finish with rustic brass iron accents for a dramatic artisan vibe, to the metal, glass and stone Drum & Fife series of occasional tables.

New on-trend finishes like Sage and Weathered Driftwood have been applied to solid pine for looks that feel as warm and recognizable as well-loved antiques, yet are entirely new.

The company is also showcasing the “aesthetic purity of sleek Italian designs” in a new collection of white 2- and 4-door buffet cabinets, pedestal table and butterfly dining table; and textured elegance in dimensional wood carvings and embossed leathers such as the “Shagreen & Brass” buffet and nightstand with lined drawers and “leather gold” trim.

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