by Interior Define, a customizable DTC furniture brand, is opening a 5,428-square-foot location in Baltimore Harbor East, featuring the refreshed Interior Define Studio concept.
Located on 809 Aliceanna St., Suite 103, the store is part of the brand’s retail expansion underway. Interior Define said it expects its retail footprint to grow from nine locations in 2021 to more than 30 by the end of this year.
“The new Interior Define Studios allow customers the opportunity to see, touch, and share the endless customization options in person at the Design Center, the heart of the new stores, featuring an expansive selection of fabrics, cushion fills, leg options, and more,” the company said.
Among the features is a Design Center where customers can meet one-on-one with the the company’s team of design experts, to help guide them through the full furniture customization process. Design experts offer free design consultation including design expertise, personalized mood boards, floor plan advice, and insights on all aspects of the design process to help tailor a product unique for who you are, how you live, and how you use your space.
Similar to the online experience, technology plays a major role, too, by providing the design team with the data and tools to better serve their customers. Design experts have the ability to create renderings for customers that show 360-degree product views, fabric combinations, and sitting videos featuring models of different heights, while working directly with the customers in-store, the company said. This service is complimentary for all customers through virtual and in-person appointments, as well as online chat.
The studio also features a fireplace, bookshelves, and trimwork for a modern aesthetic that the company said, “feels like walking into a friend’s home.” There’s also an extensive swatch wall with more than 125+ fabrics, rug swatches, leg samples and home accessories including tables, desks, lighting and decor.
In addition, the Define Studio features a creative workspace for interior designers, open for private appointments, client meetings, and presentations. More than 80% of the company’s product assortment is on display.
