by WOBURN, Mass. – To support its retail partners looking to meet the robust demand for all-natural products that promote healthier sleep, leading mattress manufacturer Spring Air International has launched the Natural Talalay Latex Pillow as part of its Nature’s Rest brand of bedding products. The pillow provides an accessory item that can help drive add-on sales at retail.
“Today’s consumers have an affinity for all-natural, environmentally friendly products such as mattresses and pillows,” said Nick Bates, president of Spring Air. “As demand for this product segment continues to strengthen, it’s important for us to support our retail partners with products that help them better serve this customer. Nature’s Rest is a go-to brand for many consumers who want a natural, restorative and healthy night’s sleep, so adding the pillow is a natural next step. Our retail partners are looking for products that can spark add-on sales, so we are considering the possibility of adding pillows to our other brands as well.”
The pillow is made with natural Talalay latex and is roll-packed. It conveniently fits in an earth tone-themed, retail-ready display box that provides a natural aesthetic, in keeping with the brand’s focus. The pillow is available in queen medium-loft and medium firmness. It is competitively priced at retail for $119 and can be purchased in store or drop-shipped to consumers directly from Spring Air via online purchases through retailer websites.
Talalay latex is a material that regulates body temperature and repels mold and bed mites. Like the Nature’s Rest mattresses, the pillow is designed to conform to the body’s shape, thus providing an extra level of comfort by relaxing the muscles and relieving tension in key pressure points. The pillow carries a 5-year warranty.
Founded in 1926, Woburn, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S., and is produced in more than 40 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name. To learn more, visit www.springair.com.
