by PRINCETON, N.J. — Therapedic International will fly three mattress retailers (and one puppet) to Las Vegas to star in its video series ‘Inside Track with Gerry Borreggine’.
The retailers are winners of the Therapedic’s contest for best retail ideas to enhance selling and business strategy. They were chosen by the Therapedic team from entries submitted over the past month. The winners and the ideas they’ll share are:
Steve Houk, owner of Boise Mattress in Boise, Idaho, will share how to “treat the customer like family without a budget.” Houk believes if you treat a customer like they’re family, you’ll sell better beds.
Mindy Nance, store manager of Grand Home Furnishings in Christiansburg, Virginia, will focus on how to achieve a personal connection with the customer.
Trent Ranburger, owner of Trent Bedding of Bowling Green, Kentucky, will share tips on how to work with multiple customers at once.
Also, Lil Trent, puppet of Trent Bedding and a local celebrity, will lend expertise on standing out among the clutter of advertising in your market.
Winners will receive a trip to Las Vegas, July 22-24 to star in their own episode of ‘Inside Track.’ The trip includes one round-trip airfare and two nights’ stay at the Wynn Las Vegas resort hotel. Each retailer will shoot their episode with Borreggine in the Therapedic showroom (B-946) at the World Market Center on July 23, the day before Las Vegas summer market officially opens.
