Casual News Now to launch in January 2021

HIGH POINT With the outdoor segment growing exponentially faster than most furnishings categories, it’s essential for retailers, designers and manufacturers to have a source for news, commentary and insight to help them harness the power of casual furnishings to grow their own businesses. That’s why Home News Now will launch Casual News Now in January 2021. 

Helmed by casual industry veteran Jennifer Bringle, Casual News Now will offer in-depth business reporting, breaking news coverage, product and market trend analysis, and much more. Bringle covered the outdoor industry for more than six years as editor of Casual Living magazine, and she also served as editor-in-chief of Kids Today and managing editor of Designers Today.

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“The casual segment is one of the most dynamic and opportunity-filled in the home furnishings industry,” said Bringle. “I’m excited to serve as a conduit between retailers, designers and manufacturers to share news, ideas and strategies for taking full advantage of all that outdoor has to offer.”

An extension of Home News Now’s retail-focused coverage, Casual News Now will highlight everything that makes the outdoor room the most exciting space in the home—furnishings, accessories, grills, outdoor kitchens and more. Readers can expect in-depth retail features, how-to stories, product guides, market dispatches and much more.

“We are assembling a team of uniquely qualified writers with a depth of industry knowledge and expertise that is unrivaled,” said Home News Now Founding Publisher Rick Harrison. 

“With the loss of trade publications serving this vertical, Jennifer will have a remarkable opportunity to quickly establish Casual News Now as the singular voice for B2B communication in the casual category.  This consolidation represents a compelling value for our advertising partners and I’m eager to see what Jennifer will create.  It’s a challenging time we’re all living through, but history shows that disruption often spawns the greatest ideas.”

Manufacturers, suppliers and retailers may begin submitting all outdoor industry news, market announcements and product imagery to jennifer@homenewsnow.com.

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