by MARTINSVILLE, Va. — Hooker Furnishings has acquired Bobo Intriguing Objects, a lighting, décor and furnishings manufacturer based in Atlanta. With a variety of unique designs, Bobo’s product line will allow the company to expand its portfolio into the lighting, accessories, textiles and home decor segments.
The company did not disclose financial terms of the acquisition. However, it noted that Bobo’s management team and employees will continue to serve its customers from its headquarters in Atlanta.
Bobo was founded by Mark Sage in 2004 and launched at AmericasMart in Atlanta with 17 products, all of which were based upon reproducing the best and most unique found objects. Today, the line includes a wide mix of products including lighting, décor, art, mirrors and textiles, as well as indoor and outdoor furnishings.
Its products are distributed throughout the U.S. through retail stores, interior designers and leading e-commerce platforms. In addition, Bobo operates a combined to-the-trade and retail showroom in Atlanta and also offers B2B and B2C sales through its website.
“We couldn’t be more pleased to announce this acquisition which allows us to broaden our product diversity across new (to us) furnishings categories of lighting, décor, textiles and wall art,” said Jeremy Hoff, CEO of Hooker Furnishings. “Mark is a true creative talent, and his products can be found at many leading retail companies as well as being specified by leading interior designers across America. We couldn’t be more pleased to have him and the Bobo team as the newest members of the Hooker Furnishings family.”
An avid collector of intriguing objects, Sage has spent the past 20 years traveling to more than 50 countries in search of discovering one-of-a-kind pieces and reimagining them with a new story. He continues to grow Bobo’s “cabinet of curiosities” by adding new stories to every space and will continue to lead creative and merchandising as senior vice president of merchandising for the Bobo division.
“I am thrilled about this acquisition,” said Sage. “By joining forces with Hooker Furnishings, we will be in a great position to leverage our combined resources and expertise to create an even more dynamic company for our customers. I am confident that this move will lead to an expanded product assortment, enhanced marketing and technology capabilities, and an even more improved customer support system. I am excited to embark on this new journey fueled by innovation, integrity and shared success.”
Bobo will officially launch as a part of the Hooker Furnishings product line at the fall High Point Market with a new location inside Hooker Furnishings’ Showplace showroom.
