The long-term partnership marks the first-of-its-kind in the furniture and mattress category for both teams, owned by Ilitch Sports + Entertainment and aims to engage their fans by offering unique experiences, while leaning into the brands’ shared mission and commitment to positively impact their communities. As part of the partnership, awareness and funds will be raised to help children in the foster care system find a permanent home.

“We are thrilled to partner with these two iconic Detroit teams,” said Todd Garten, Chief Marketing Officer of DSG. “We love the passion of the fan base and see this as a tremendous opportunity to enhance the fan experience, while also making a significant impact in the local community. We are committed to working with local organizations and agencies to help find a permanent home for every child in Michigan.”

To kick off that commitment, Ashley DSG will be donating 124 beds to Detroit-area foster children through their “Hope to Dream” initiative, which works to ensure all children have access to a safe place to sleep at night.

To celebrate the game-changing news and the Tigers 124^th season this summer, Ashley will be giving away over $124,000 in furniture, mattresses, team merchandise, and fan experiences in July and August. As part of the giveaways, one sweepstakes winner will receive a $24,000 Ashley shopping spree and four (4) tickets to the Detroit Tigers game of their choice.

The brand will be holding a series of themed events in their 7 metro Detroit locations, including:

●     July 12: 124 FREE rides with Lyft to/from the Tigers’ home game at Comerica Park

●     July 13: Shop Detroit’s “Local Love Days” Presented by Ashley

●     July 27: First 124 guests at each Ashley Detroit location and the Windsor, ON location will receive a free branded Detroit Tigers x Ashley Stanley Tumbler

●     August 10: Detroit Tigers x Red Wings Alumni Meet & Greet

○     Dearborn store only

●     August 24: FREE Detroit Tigers + Red Wings Swag All Day

○     All Detroit stores: Westland, Woodhaven, Auburn Hills, Madison Heights, Novi, Dearborn, Sterling Heights, and Windsor, ON location

In addition, from July 1 to August 31, shoppers in the Detroit market can mention Ashley’s exclusive partnerships to receive 20% off their purchase*.

For additional details on the partnership and its corresponding events, please visit https://ashley-dsg.com/detroit.

* Minimum purchase of $1999 required to receive 20% off. Valid at participating Ashley locations only. Not valid on previous purchases and cannot be combined with any other offer or promotion. Exclusions apply. Ashley Exclusive products may be excluded from some discount & promotional offers, varies by store location. See store for details. Offer valid 7/1/2024-8/31/2024.

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Sleep in Heavenly Peace shares in Hope to Dream’s mission of providing beds to children who would otherwise go without. Together, they have created a powerful alliance focused on delivering a good night’s sleep and a sense of security to those most in need. This crucial partnership has positively impacted the lives of countless children and families throughout the United States and across several countries.  

“We are thrilled to mark the fifth anniversary of our partnership with Sleep in Heavenly Peace by donating 1,000 mattresses,” said Ruthie Bautista, Vice President of Hope to Dream. “This is a testament to the unwavering commitment of both organizations towards improving the lives of children across the nation. Our shared dedication to ensuring every child has a safe and comfortable place to sleep has been the driving force behind this successful collaboration.” 

Sleep in Heavenly Peace aligns perfectly with Hope to Dream’s aim of providing proper bedding solutions to children facing difficult circumstances. By delivering quality mattresses and bedding accessories, these organizations bring warmth, comfort, and a sense of stability to countless lives. In April 2024, Sleep in Heavenly Peace built and delivered their 200,000th bed. Hope to Dream and local Ashley stores have supplied over 8,000 beds towards this achievement over the course of the partnership. A portion of every mattress purchased at participating Ashley stores helps Hope to Dream provide beds to children in need.   

“We are incredibly grateful for the ongoing partnership with Hope to Dream,” said Luke Mickelson, Founder and Head of Development of Sleep in Heavenly Peace. “This donation of 1,000 mattresses will go a long way in helping us continue our mission of ensuring no child has to sleep on the floor. Our shared dedication to improving the lives of children in need has been the key to our success, and we look forward to continuing this impactful partnership in the years to come.” 

Together, Hope to Dream and Sleep in Heavenly Peace remain committed to helping children experience the transformative power of a good night’s sleep. 

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Founded in 2014, Theptex (Thailand) Co., Ltd. specializes in high-quality, 100 percent natural latex sheets products, including mattresses of custom shapes, furniture and more. By using the GOLS certified organically grown latex from Thailand’s natural rubber trees, Theptex is able to produce products that have one of the highest percentages of natural latex in the mattress industry, boosting consumers’ health, one sleep at a time.

With close to 100 employees, Theptex is able to supply products to a wide range of countries, including Thailand, China, India, Korea, Singapore, Malaysia, Taiwan, Laos, Vietnam, Australia, USA, and Europe. Their innovative approach to health-forward mattresses sets them apart from their competitors, using varied approaches to not only aid in peaceful sleep, but to help with various health conditions as well, including orthopedic issues and pressure ulcers.

Their use of pinholes in their mattresses aid in cooling and heating properties naturally, producing a more restful and healthy sleep experience.

“We are thrilled to be welcoming Theptex (Thailand) Co., Ltd. to our international network in an effort to expand our brand’s reach and to experience what the Thailand markets have to offer,” said Nick Bates, president of Spring Air International. “We look forward to many years of watching the company advance in this market while simultaneously advancing our international efforts.”

“With our company’s roots deeply seeded in Thailand’s culture and natural product, Theptex aims to provide a healthy, restful sleep to all consumers, regardless of which mattress they choose. Producing innovative and high-quality products are at the utmost importance to us, and through researching Spring Air’s mattresses, it is clear that their goals align with ours; we were impressed by their efforts on this front,” said Saurabh Gupta, a company director. “As we embark on this journey together, we are committed to achieving our mutual business objectives while creating long-lasting value for our consumers and stakeholders.”

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“The Slumberland Furniture mission is to improve the life of each customer, and this partnership with Acima Leasing ensures inclusivity for credit-challenged customers through a lease-purchase transaction,” said Kenny Larson, chief executive officer of Slumberland Furniture. “We aim to excel in customer satisfaction, and Acima Leasing will allow us to serve more customers by providing them with options to get the home furnishings they desire.”

“This partnership will enable Slumberland Furniture to help consumers in the Midwest with less-than-perfect credit to get brand-name mattresses and furniture,” said Mike Bagull, senior vice president, business development and partnerships at Acima. “We’re honored to be the first LTO company to work with Slumberland Furniture, and we look forward to a long and collaborative partnership.”

Acima Leasing provides innovative technology that enables underserved customers to shop without using credit. Through its flexible, point-of-sale platform, Acima Leasing offers lease-to-own solutions to retailers that allow customers to access bigger ticket items such as furniture, tires, mattresses, appliances, electronics, jewelry, and more. In turn, LTO customers are able to use and enjoy eligible brand-name merchandise with no long-term obligation, and they have multiple options, if desired, to purchase the leased merchandise.

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Huskey is already distributing Corinthian product through his company, NC Furniture Warehouse. However, he will transition from being a full service distributor to carrying Corinthian import motion product exclusively.

“We see this as a tremendous opportunity to partner with one of the best in the business when it comes to logistics,” said Jason Etheridge, executive vice president of Corinthian. “Larry already has a significant base of retailers in North and South Carolina who are buying Corinthian product. We want to expand up and down the east coast and be a full-service distributor of our import motion.”

Sales and marketing for Corinthian East Coast will be handled by Lon Tripoli, Corinthian executive vice president, sales, and Heather Walden, who currently heads sales and marketing for NC Warehouse.

“We’re extremely excited at this opportunity to work with Corinthian, and look forward to providing our customers with the very best in import motion,” Walden said.

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In addition to a monetary donation, Ashley provides ongoing support to the Trempealeau County Robotics (TC Robotics) team who compete head-to-head with robots they have designed, built and programmed throughout the year. TC Robotics is comprised of high school students from Arcadia, Cochrane-Fountain City and Gale-Ettrick-Trempealeau, Wisconsin schools and has been mentored and coached for the past seven years by Ashley employees. The team ended their season as the number one team in Wisconsin and 80th worldwide. 

In North Carolina, ACF supported the Queen City Robotics Alliance (QRCA), an organization that provides students with mentorship and programs that focus on skill-based learning and technology. The donated funds will grow the local FIRST Robotics team and give area students an opportunity for competitive learning experiences. ​

“Education is the catalyst that propels us towards a brighter future. By investing in initiatives like FIRST Robotics and providing hands-on STEM education, we are equipping the next generation with the skills they need to succeed in an ever-evolving workforce,” stated Todd Wanek, president and chief executive officer, Ashley Furniture Industries. “We believe in the power of education to unlock limitless potential, and we are proud to support programs that inspire and empower young minds.”   

​The mission of FIRST is to provide life-changing robotics programs that give young people the skills, confidence and resilience to build a better world. It prepares young people for the future through a suite of inclusive, team-based robotics programs for ages 4-18 (PreK-12) that can be facilitated in school or in structured after school programs. ​

“In today’s rapidly advancing and highly competitive landscape, STEM education is more important than ever. It is the foundation where innovation, growth and success are built,” stated Ron Wanek, founder and chairman, Ashley Furniture Industries. “We recognize the critical role that STEM plays in preparing individuals for the workforce of tomorrow. STEM education initiatives like FIRST Robotics hone the talent and passion of the next generation.” ​

Ashley is proud to continuously support education efforts and create meaningful educational partnerships that add value to our communities. By providing opportunities to these students, they can be prepared for a future filled with possibility, resilience and a drive to build a better world. 

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“Promoboxx has been a great new partner for Bassett that has truly allowed our dealers to leverage our compelling marketing assets in a very meaningful way,” said Bruce Cohenour, Bassett SVP-Chief Sales Officer.  “The ease and access to Bassett branded content across all major channels of social media through Promoboxx has been a big win for all parties.”

Bassett will load new product content to Promoboxx’s media management portal each week for its participating retailers to distribute to their own social media channels. Retailers can either have the content automatically appear on their social channels on Bassett’s posting schedule or can manage the schedule themselves.

Invitations to join Promoboxx were sent to Bassett’s key retailers and early response has been overwhelmingly positive. Many have opted for the auto-feed option and Bassett already has seen engagement with retailers’ customers.

“Our retail accounts have robust social channels that leverage their local presence,” said Matt Johnson, Bassett VP of Sales. “Often, local retailers don’t have time or staffing to manage their social media channels with the level of attention they demand. Promoboxx’s simplicity makes it effortless to share fresh content with their customers.”

Promoboxx automatically manages the campaigns via the appropriate digital channels and generates detailed campaign performance analytics for both Bassett and their retailers. 

“This allows us to refine our social strategy to improve customer engagement with our retail base,” Johnson said.

Based in Boston, Promoboxx was founded in 2010 and its platform is used by other retail sectors including automotive and apparel.

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He also talked about the company’s expanded footprint in Vietnam where it is building not only upholstery, but has also expanded its line with occasional furniture designed to tie in with its stationary and motion footprints. Carlson also explains how this benefits retailers from a logistics perspective as they can have the upholstery and occasional ship on the same container, filling up added space in the same can without having to fill up separate containers. This is part of the value story the company continues to offer its customers not only as the industry continues to navigate challenging times, but also looking forward to better times ahead.

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Service Hub CRM is a comprehensive customer relationship management platform specifically designed for managing warranty lifecycle, final mile delivery and field service operations. With advanced features such as real-time scheduling, tracking, and reporting, Service Hub CRM will enable La-Z-Boy to streamline its field service processes, improve technician efficiency, and enhance overall customer satisfaction.

“We are excited to partner with Service Hub CRM to further enhance our field service capabilities and deliver best-in-class service to our customers,” said Charles Coleman, senior field service manager of La-Z-Boy. “By leveraging the power of Service Hub CRM, we will be able to optimize our workflow, improve technician response times, and ensure a seamless experience for our customers.”

The implementation of Service Hub CRM at La-Z-Boy is expected to bring multiple benefits, including increased operational efficiency, reduced service downtime, and enhanced data visibility. The platform’s user-friendly interface and customizable features will empower La-Z-Boy’s field service technicians to deliver timely and quality service to customers across the country.

“We are honored to work with La-Z-Boy and support their field service management needs with our advanced CRM platform,” said Bryan Lysaght, chief executive officer of Service Technologies. “We are confident that Service Hub CRM will help La-Z-Boy take their field service operations to the next level and provide a superior service experience to their customers.”

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HO CHI MINH CITY, Vietnam — Upholstery manufacturer Nice Link Home Furnishings now has 200,000 square feet of dedicated production for its Vietnamese-made upholstery line that the company said doubles its production capacity for stationary and motion furniture produced in Vietnam.

When the company launched its Vietnamese line last year, it was produced in a plant owned and operated by manufacturer Shing Mark. Nice Link is also leasing its new manufacturing space from Shing Mark, but the difference is that it is a separate facility on the same campus with 10 production lines and the ability to produce 300 containers per month, double the previous capacity.

Production is expected to begin in May. However, the new facility already has produced 23 collections of leather and fabric upholstery the company is showing at the April High Point Market. A stationary wood-base sectional produced in the facility is expected to retail around $1,999 in fabric and $2,999 in leather. A stationary three-over-three-seat sofa in fabric would retail around $699 while a leather version would retail from $999 to $1,199.

A motion double power sofa produced in the facility would retail around $1,399 while a fabric version would retail from $999 to $1,099.

The groups feature wood trim and accents that coordinate with occasional pieces that Shing Mark is also producing for Nice Link. At market, it is offering 15 curated collections that work together with the Vietnamese-made sofa and sectional groupings. The occasional groups also feature mixed-media elements such as terrazzo and white marble tops that add a decorative element to the mix.

As the two facilities are part of the same campus, the manufacturing facilities can coordinate wood finishes on the occasional tables and the wood-trim upholstery, creating an opportunity for retailers to showcase the pieces together on their floors.

Nice Link’s China operations continue to provide cut-and-sew materials for the Vietnam-made groups, combining the resources of both countries.

“The dual strategy executed across our well-established China operation and burgeoning Vietnam business communicates to our current and prospective customers that we are committed to finding solutions and paths to mutual growth through the challenges of tariffs, supply chain and whatever comes our way,” said Jay Carlson, Nice Link president.

By using China’s expertise in cut-and-sew leathers and fabrics, Carlson noted that the company is providing a line that ultimately offers better-end product at a value for its customers, retailers and designers alike.

“We are utilizing everything that is great about Nice Link,” Carlson added of the quality fabric and leather kits provided by China combined with the production capabilities of Vietnamese workers. “We have to have better product.”

With the Vietnam plant, Nice Link will be overseeing the operation with the help of its expat team of Chinese line management and staff skilled in upholstery production.

Business, of course, will dictate how much of the capacity it uses in the new facility. But Carlson also noted that the model is designer-quality product “where the volume comes down a little.”

Within the same facility, the company also has the opportunity to add more lines to reach the plant’s full capacity.

“We have the flexibility to add more because we have the space and we have the labor,” Carlson said. “We have the ability to add as we see is needed.”

At the High Point Market, the company is also showing a number of new and top-selling upholstery groups from its China plant, representing a mix of “tariff-free and high-end motion and stationary products.”

And starting with this market, the company’s showroom also occupies the entire 10^th floor of Market Square Tower, which provides a 360-degree view of downtown High Point. Totaling 16,000 square feet, the space has an additional 1,600-square feet formerly occupied by offices of the late Dave Phillips. In addition to a new kitchen and bar area, the company added three more showroom spaces with the additional square footage.

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