by NORTH BRUNSWICK, N.J. – Bedding Industries of America (BIA) is once again expanding its international presence, this time with the signing of Arpitech Ltd., the largest mattress manufacturer in Sri Lanka. The company becomes the 83rd global licensee for BIA.
Arpitech is a vertically integrated manufacturer that has been serving consumers in the region for more than 40 years. The company has the capacity to produce 10,000 units per week from its two plants in the country. The company has 30 of its own retail stores in the country and distributes to more than 1,000 stores in the region, where they plan to grow the Eclipse brand.
“We are pleased to welcome Arpitech to the BIA family. They have a wonderful reputation in Asia for quality and service, as well as being a very innovative and efficient manufacturer. The Asian market continues to have a strong desire for quality U.S. brands, so we are enthusiastic about the potential for the growth of our brand with this partnership,” said Stuart Carlitz, CEO of BIA.
“Through this licensing agreement, we decided to start by manufacturing the tried-and-true Eclipse brand due to its reputable presence in India,” said Shaminda Yaddehige, chief operating officer for Arpitech. “We wanted a product that already has great success worldwide and gives our people a quality product with a great reputation. We know and respect Stuart and his team, and we are looking forward to developing our relationship to incorporate more of Bedding Industries of American’s well-known brands.”
Based in North Brunswick, N.J., Bedding Industries of America (BIA) is a global licensor of a number of mattress brands, including Ernest Hemingway, Eastman House, Van Vorst and Eclipse International. A leader in advanced sleep systems, the company’s designs are crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. Known for its design innovation, BIA’s products deliver superb support throughout the line. Today, the company has 83 licensees, 16 in the U.S. and 67 overseas. For additional information, visit www.BeddingIndustriesofAmerica.com.
