by HIGH POINT – After a spell of feeling shut in, people are craving expansion. Extensive global trend research conducted by a team of in-house paints and coatings color experts and international design professionals reveals that we want open air, connections to the great outdoors and a fresh approach to everything.
Many events over the past two years have thrown the social, economic and environmental aspects of our lives into sharper focus. We’re reassessing what really matters: family, friends, home and the world around us.
“In 2022, Bright Skies will help us embrace new ideas and shape a new future,” says Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center. “The color reflects the limitless skies above us, giving us the space to redefine the role of our homes, nature, the arts and new voices in our lives. As consumers look to express themselves and transform their spaces, our aim as color experts is to inspire their color confidence.”
The Global Aesthetic Center’s annual trend analysis and color research is translated by paints and coatings experts across the company into color, products and inspiring visual content.
“Our Paints and Coatings businesses use research insights to bring surfaces to life with on-trend colors,” says Michael Friede, Chief Commercial Officer for Performance Coatings. “Every year, we pioneer a new world of possibilities for customers and consumers, offering market-specific colors and finishes across decorative paints, architecture, aerospace, automotive, consumer electronics and wood coatings.”
To show how Bright Skies works with a host of other shades, the AkzoNobel Aesthetic Center has designed four decorative paint color palettes inspired by the changing role of the home: Workshop colors, Greenhouse colors, Studio colors and Salon colors. The palettes make it easy to choose and combine an array of soft neutrals and joyful hues. They can be used to define zones in multipurpose spaces, bring a sense of nature indoors, create a soothing atmosphere or encourage a sense of unity.
The trends are also translated into the Automotive and Specialty Coatings, Coil and Extrusion Coatings, Powder Coatings and Wood Coatings businesses, based on extensive color and material research and market analysis. Tailor-made color palettes are developed for the aerospace, automotive, consumer electronics, metal furniture, domestic appliances, cabinetry, flooring, building products and architecture markets.
For more information about the Color of the Year 2022, visit the web page and follow #CF22 on social media.
