Purple names Todd Vogensen chief financial officer

LEHI, Utah — Mattress manufacturer Purple Innovation has named Todd Vogensen chief financial officer.

In this appointment, which becomes effective Oct. 16, he replaces, Bennett Nussbaum, who has served s interim CFO since August 2021.

Company CEO Rob DeMartini thanked Nussbaum for his service to the company.

Todd Vogensen

“We are truly grateful for the tireless work Bennett has contributed to Purple over the last two years,” he said. “He has shown a deep commitment to planning Purple’s future.”

Vogensen comes to the company from Party City, where he was executive vice president and chief financial officer for the past three and a half years. Before that he was with women’s fashion brand Chico’s FAS for about 10 and a half years, serving in roles such as chief financial officer and corporate secretary, senior vice president, finance and vice president, investor relations and financial planning and strategy.

He also previously served as vice president, finance, merchandising and marketing and corporate controller at Michaels Stores and before that was assistant corporate controller at Gap Inc. and director, finance at Flextronics.

In his new position he reports to DeMartini, who said he is pleased to welcome Vogensen to the senior leadership team, “where he will oversee our finance team and drive our path to premium sleep. Vogensen is an experienced leader who has deep skill in scaling organizations through thoughtful FP&A and a focus on organizational transformation.”

Vogensen added that he is pleased to join “the team at Purple in their commitment to improving lives by making deep sleep effortless. This is an exciting moment in the company’s history and I look forward to helping Purple take the next step in its growth.”

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at tom@homenewsnow.com and at 336-508-4616.

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