by THOMASVILLE, N.C. (January 25, 2023) — Wright Creative Branding & Labels has positioned itself for growth in 2023 with a key promotion and the addition of two veteran sales leaders.
As new account executives for Wright, Brad Crump and Andrew Long bring extensive industry experience and knowledge to the sales team. Brad Barth has been promoted to lead the creative services and marketing team.
In their new roles, Crump and Long work with manufacturers and retailers across the sector to improve branding and sales. Both report to Vicki Fishman, vice president of sales for Wright’s home furnishings division.
Prior to joining Wright, Crump was with Hickory Springs Manufacturing as product manager for HS2, a joint venture with British company Harrison Spinks. The collaboration helped introduce micro coils for the comfort layer of mattresses to the U.S. market. During his tenure, he worked in several product categories, including foam and bedding. Prior to that, he owned and led North State Textiles, a fabric converter, for 13 years.
Long has spent his career in marketing with leading consumer brands as diverse as Beautyrest, Simmons, Porsche, and Philips Electronics. He served Serta Simmons for nine years in various marketing roles where he oversaw a successful launch of Beautyrest Black, repositioned the Beautyrest brand, and helped relaunch the Simmons brand to Gen Z consumers.
As new creative director, Barth oversees the company’s internal and external communications. He has an integral role in new product design while leading corporate branding, promotion, marketing, trade show exhibition, and media relations. He reports to Dan Swiniarski, executive vice president of sales and marketing.
Barth joined the company in 2018 as senior designer and has guided upgrades to the corporate brand, trade show graphics, advertising, and website. He previously owned his own design firm and brings to Wright and his new leadership position broad experience in many industries.
“These changes with our immensely qualified team will extend Wright’s longtime commitment to superior customer service guided by our practice of building relationships with tenacity, innovation, knowledge, and caring,” said Swiniarski.
Crump and Long will attend the Las Vegas Market, January 29-February 2, along with the Wright sales team.
