by Job Title: Earned Media Activation Manager
Company: Bob’s Discount Furniture
Location: Waterbury, Connecticut
Description: Bob’s is looking for an experienced, energetic, and knowledgeable individual to join its team and head earned media. As the company continues to grow and evolve, earned media will be critical in building and sustaining the Bob’s brand. Earned media activations play an important part in generating content about our Brand and Culture, and help Bob’s reach our target audience without needing to use paid media channels.
The person in this role will work collaboratively with internal and external partners to execute proactive Earned Media projects for Bob’s Outreach and Charitable Foundation, brand partnership activations, workplace recognition program, sustainability activities and other reputation management initiatives. They will also dentify new and noteworthy media opportunities that position Bob’s in a manner that is conducive to the brand’s objectives, and create, plan, direct, and organize Earned Media programs and events, with the goal of generating a steady stream of positive publicity and outreach for Bob’s within a variety of lifestyle, non-endemic and trade publications as well as other types of media.
A minimum of 5 – 7 years of Marketing, Content Management or Communications experience is required.
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