by Nawabari is inspired by the Japanese art form of binding ropes together to create close bonds
HERNING, Denmark — In early April, Danish lifestyle retailer BoConcept is launching its latest collection, which was designed in collaboration with Danish architect and designer Jacob Lange of global architecture firm Bjarke Ingels Group.
The seven-piece Nawabari collection is inspired by the Japanese art form of binding ropes to forge close bonds. The Japanese word Nawa means rope, and the term Nawabari translates into the stretching of rope.
This can be seen in upholstery pieces that include two sizes of sofas, two poufs and an armchair that feature welting details that give the pieces an exaggerated tufted look as if they were tied together with rope. The collection also includes two cocktails with metal bases and ceramic tops. The items can be shown individually or grouped together in a lifestyle vignette.
A low-profile three-seat sofa retails at $4,559 while a two-seat version retails at $4,099. A small ottoman retails at $1,219 and a low-profile chair retails at $2,319.
Select pieces were initially launched this past October as a contract collection. However, the looks created by Lange and the BoConcept team of designers were always intended to have both commercial and residential appeal, noted Steen Knigge, BoConcept’s director of marketing for the Americas.
“The contract side is getting to be a bigger and bigger part of our business,” Knigge told Home News Now, noting that the contract side of the business develops furniture for hotels and stadium and airline lounge areas. “But this was always planned to be in our stores.”
He said the collaboration between BoConcept and Lange and BIG has created a unique design approach for its network of 300 stores in 60 countries, including 19 in the U.S.
“Obviously with us being Danish and him being Danish there was a connection already,” Knigge said. “His design language is our design language.”
The collection also has an eco-friendly story in that the six fabrics available in the collection are Greenguard-certified, which helps ensure they have low chemical emissions, thus limiting any negative impact on indoor air quality.
Nawabari will be available in BoConcept stores and on its website on April 1. Customers can buy them at a store in their market, or order them online and have them shipped directly to their home. For more information, visit www.boconcept.com.
