by Job Title: Media Director of Marketing
Company: Dallas Market Center
Location: Dallas, Texas
Description: Dallas Market Center is seeking a strategic, resourceful and detail-oriented Director of Marketing to join its collaborative Marketing team. This role will oversee buyer acquisition and prospecting efforts to promote the Dallas Market Center brand across all wholesale industry verticals. They will be responsible for the strategy and execution of multichannel media campaigns, email prospecting campaigns and social media to drive new buyer acquisition of retail store owners and interior designers, along with driving buyer traffic to market.
This position will own all aspects of paid media and media sponsorship programs, including strategic goals and objectives, budget, communications channel planning and performance measurement. They will implement testing plan frameworks to measure business impact, turning insight into action with an agile test and learn mindset. The Director of Marketing will also manage two direct reports, a Marketing Manager and a Media Coordinator.
Qualification:
- Bachelor’s Degree in Advertising, Marketing or related field
- 8 – 10 years of progressive marketing experience; agency experience preferred; across a variety of industry verticals.
- Strong background in media planning and buying.
- Demonstrated experience in developing and executing brand strategies.
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