by KNOXVILLE, Tenn. – The International Chiropractors Association (ICA) has given its endorsement to all MLILY USA products and will collaborate with the leading mattress manufacturer to jointly develop new products in the future. Under terms of the long-term deal, the ICA seal will soon start appearing on the MLILY-branded products.
All MLILY products recently completed an extensive evaluation by ICA’s review board of chiropractors and were recognized for allowing the spine to be in its natural position while supporting the body during sleep.
“Our company has always been at the forefront of sleep science, so the ICA endorsement was very rewarding to us. The fact that all our mattresses met their high standards across the board is a real testament to our company’s senior leadership and our research and development team,” said Glenn Kobylarczyk, executive vice president MLILY USA. “So many companies in the mattress space make claims about healthy sleep, but this endorsement sets MLILY apart in terms of our products meeting a higher standard.”
Established in 1926 in Davenport, Iowa, USA by Dr. B.J. Palmer, the ICA is the world’s oldest international chiropractic professional organization representing practitioners, students, chiropractic assistants, educators and lay people globally. Dr. Palmer is considered to be the ‘developer’ of chiropractic. The group protects and promotes chiropractic as a distinct health care profession predicated upon its unique science, art and philosophy.
In addition to the product endorsement, the ICA will collaborate with MLILY’s research and development team on new products. The manufacturer will be able to tap into the organization’s highly regarded scientific research and be able to access the thought-leadership of its members.
A comprehensive training program for company sales representatives and RSAs launched at the recent Winter Las Vegas Market.
