by EDISON, N.J. — Factory Direct Enterprises, dba Ashley, is pleased to announce its new partnership with Purple, one of the fastest-growing and most innovative bedding companies in the industry. This collaboration aims to bring customers an unparalleled sleep experience through the introduction of Purple’s revolutionary bedding products in Factory Direct’s Ashley showrooms in 30 locations across New York, New Jersey and Connecticut.
As part of this partnership, Ashley locations in New York, New Jersey, and Connecticut will now be offering a comprehensive range of Purple’s renowned bedding solutions, including mattresses, pillows, and sheets. Purple’s commitment to exceptional quality, groundbreaking technology, and unparalleled comfort perfectly aligns with Ashley’s goal to provide customers with innovative solutions that cater to customers’ diverse sleep needs. Purple has been an official Ashley partner since late 2021.
“We are very excited to launch Purple into our stores,” said Justin Chrinian, co-president and chief revenue officer of Factory Direct. “Purple, along with our other amazing bedding brands like Ashley Sleep, Sealy, Stearns and Foster, and Tempur-Pedic, will truly allow us to offer the Ashley guest in New York, New Jersey, and Connecticut areas the best technology and experience in sleep.”
Purple holds more than 30 patents for its cushioning technology. The Grid is made from proprietary GelFlex polymer. The Purple Grid uses a repeating geometric structure to create cushioned comfort while maintaining support, making it truly different than other feels within the bedding space.
To celebrate the launch of this collaborative venture, select Ashley locations in New York, New Jersey and Connecticut will be offering exciting promotions, discounts, and bundle packages on all Purple products. Customers can take advantage of these exceptional deals by visiting in-store.
In addition, the launch of Purple gives Factory Direct a further chance to give back to the surrounding community through its partnership with Hope to Dream.
“While many mattress retailers are just looking to sell products, here at Ashley, sleep is more than just a sale,” said Brandon Chrinian, co-president and chief operating officer of Factory Direct. “Not only do we want every single one of our guests to experience the benefits of a good night’s sleep, but mattress purchases from Ashley help Hope to Dream fulfill its mission to give every child a good night’s sleep.”
Since 2010, Hope to Dream has donated more than 140,000 bed sets to children in need. In the last several years, Factory Direct has donated over 2,000 beds to local children in the metro New York, New Jersey, and Connecticut area.
Factory Direct Enterprises is owned and operated by Eugene Chrinian, who owns 30 Ashley retail locations in the region. Ashley has more than 1,125 locations worldwide.
