by NORTH BRUNSWICK, N.J. – For the upcoming Summer Las Vegas Market, Eclipse International will reintroduce its Lifetime collection with a group of ultra-high-density mattresses that are built to last. The collection will be branded under Eastman House and will be marketed under the tagline, “Comfort built to last.”
The Lifetime mattresses are manufactured with a combination of ultra-strong components including 12 ½ gauge innerspring springs, which are the strongest, most durable springs in the mattress industry, and ultra-premium foams. Each model will be made with Eastman House’s patented Lumbar Zone ® support system, which frames the center of the innersprings with a steel support system. By reinforcing the mattress this way, Spinal – Lumbar Zone ® technology delivers enhanced back support and correct spinal alignment – thus significantly reducing back pain and stiffness and improving overall sleep quality.
“Consumers have shown a strong desire for beds that are extra durable, made with premium materials and provide optimal comfort and support,” said Stuart Carlitz, president and chief executive officer of Eclipse International. “The Lifetime collection will be a highly desired line for the big and tall consumer and those who have had prior issues with body impressions and want a quality, heavy-duty mattress that will keep its shape and maintain performance for years to come despite the size or weight of the sleeper. The lifetime collection has been a trademark brand of ours dating back to 1946.”
The design of each Lifetime mattress gives it a modern look with 100% cotton woven fabrics and with hand-tufting. The cotton is imported from Belgium. Eastman House will position the Lifetime collection as a premium brand.
Eclipse’s Las Vegas showroom is in suite 1118 of building B at the World Market Center. The Summer Market is scheduled for Aug. 22-26.
