by Brand will offer living room furniture online and at retailer’s locations around the US
NASHVILLE, Tenn. — Scott Brothers Global and Rooms To Go have announced a multiyear licensing program that will bring the retailer’s customers living room furniture offered under the Drew & Jonathan for Rooms To Go brand.
Drew & Jonathan is the home design brand founded by the twin television celebrities, designers and residential renovation experts.
“Our team is excited to partner with Rooms To Go to bring quality and beautiful designs for the living room and home that families will love forever,” said Drew Scott. “This partnership is built on shared values between our companies and people, and an opportunity to bring a lot more Drew & Jonathan products to market.”
Jonathan Scott added that the Drew & Jonathan brand is “all about improving your everyday life through inspirational design and solutions for the home.”
“The living room is one of the most special and beloved spaces in any home, as it’s where we want our family and guests to feel their best,” he said. “So we’re thrilled to work with Rooms To Go to introduce the best-feeling living room products created by us, for their customers.”
Each collection will offer pieces in both upholstery and occasional furniture that bear the brothers’ signature design aesthetics that include modern, casual and refined. The collection will be launched in stores in the fourth quarter of this year and be available at all of Rooms To Go’s retail locations covering 10 states and U.S. territories.
“We are delighted to welcome Drew and Jonathan to the Rooms To Go family,” said Jeffrey Seaman, CEO of Rooms To Go. “We have a robust history of collaborating with celebrities to design and manufacture exciting living room furniture and can’t wait to get started with the brothers and their team. We look forward to tapping into their extensive experience renovating homes and offering desirable, affordable furniture to both our audiences.”
The company said that Hooker Furnishings’ HMIGroup will remain the licensee for Scott Brothers Global for bedroom and dining room and will provide Rooms To Go with exclusive bedroom and dining collections that round out the total home offering.
