by Bespoke Seating Sooner includes several upholstery options from Loft Living collection
BEDFORD, Va. – Starting in mid-July, Hooker Furnishings’ domestic division HF Custom will begin shipping upholstery in a new quick-ship program called Bespoke Seating Sooner that offers a four-week lead time.
This program includes select upholstery options from the company’s Loft Living collection that the company said offers “expedited, fashion-forward styles with semi-custom design options for customers who need an even quicker turnaround.”
The mix includes sofas, loveseats, chairs, ottomans, sectionals and recliners that can be customized in a curated selection of body and pillow fabric options. Other options include several arm styles and a choice of two-over-two or three-over-three sofa silhouettes.
“Our Bedford, Virginia, manufacturing facility specializes in fully customizable upholstery, but we also recognize that some consumers may need an even quicker turnaround than our industry-leading custom seating delivery time,” said Sandi Mowry, senior vice president of sales and merchandising for HF Custom. “Bespoke Seating Sooner was developed because of a growing consumer trend — and sometimes even an expectation — of ‘instant gratification.’
“Across a variety of industries, higher-end brands are offering semi-customization programs that fulfill a shorter lead time, yet still offer some element of personalization,” she added. “In developing our program, it was extremely important for us to offer quick-ship options without sacrificing style.”
The company noted that sofas, loveseats, sectionals and matching stationary and swivel chairs are available with a choice of three arm styles: a sloped track arm, a scoop arm and a classic track arm. Fabric options include four performance body cloth colorways and a choice of 12 curated fashion-forward pillow fabrics. Matching stationary ottomans are also part of the program.
In addition, manual recliners are available with a mix of five arm styles: a sloped track arm, a scoop arm, a round arm, a modern banded track arm and a classic track arm. Recliners are available in a curated selection of nine performance fabrics in a variety of solids and patterns.
Several styles available in the Bespoke Seating Sooner program include:
+ The Daxton sofa — Featuring a contemporary track arm, the Daxton sofa has clean lines that offer a minimalist look without sacrificing comfort.
+ The Darrien sectional — This frame has transitional, swept-back track arms and a smaller-scale footprint that allows it to complement a variety of spaces.
+ The Danae recliner — This frame, with curved rolled arms, is designed for smaller living spaces where space is at a premium.
Each piece comes standard with a box border back, modern recessed legs and HF Custom’s Classic Comfort Cushion — a high-resiliency foam cushion encased with down proof ticking.
The company said it plans to support the program at retail with waterfall fabric swatches and a digital look book.
