by Year-round showroom is designed to engage west coast interior design community
MARTINSVILLE, Va.– Hooker Furnishings, will make its Las Vegas Furniture Market debut this January in an 8,500-square-foot showroom located in the Design Center of Building A, space 236. This move marks the company’s first permanent showroom outside of High Point.
The new space is a continuation of the company’s efforts to further engage with retailers and interior designers from across the country, Hooker said in a release. The location in Design Center “allows for easy access for Market attendees as well as expanded brand exposure,” the company said. It will be open to the industry professionals year-round. “Each element of the space was designed with a specific audience in mind by showcasing the brand’s most unique, eclectic introductions.”
The new showroom will feature product from four Hooker Furnishings brands: Hooker Furniture, Sam Moore, Bradington-Young and MARQ.
“The design community has always been an integral part of our business and our new showroom … further affirms our commitment to them,” said Alexandra O’Hare, vice president of marketing and interior design at Hooker Furnishings. “We had great response to our inaugural InterHall pop-up in High Point last June and intend to double down on that model in Vegas by showing a bold mix of our best-in-class products.”
Hooker said the showroom is “evocative of the calm, cool collectedness of the West Coast … curated for designers by designers.” The space will differ from the layout of the company’s more traditional High Point showroom in High Point, showing how pieces can work together and can be styled in a home or interior design project.
“The style and aesthetic of retailer and designers from west of the Rockies is different than what we see in High Point,” said Matt Cowan, vice president of sales at Hooker Furnishings. “We’re excited to be able to further engage with them and their needs and desires for interior design.”
The space will be managed by Valeria Esquivel, who previously oversaw visual merchandising for Burberry in addition to owning her own home staging business.
