Top 10 Strategies To Get Cheecks In The Seats
Here are the top ten strategies to attract people to attend your seminar
Number one, charge your seminar at a moderate level according to the market to get the best of both worlds. It is essential that you test your market wisely; charge too high and you’d drive away people or charge too low and expect a huge chunk of less interested participants and those who most probably won’t buy your product simply because they can’t afford it. Also take note that the more specific your seminar, the higher you can charge.
Number two; rake in the VIPs to your seminar. These people boost your seminar’s profile two-fold. Invite these people to your seminar for free and watch them do their PR. By informing the public of the VIPs that are expected to attend prospects will have even more reason to attend your seminar.
Number three; offer bonuses to participants. Free goodie-bags are a common trend, so why not follow it but ensure you don’t spend too much on one bag. Reward those who register for your seminar early with for example coupons for all sorts of things and free reports.
Number four; offer one-on-one consultation, preferably before the seminar. Though it may sound tiring, prospects will have their questions answered, thus drastically increasing enrollment.
Number five; have a website. A website is a powerful communications tool which you can take advantage of. Having a website enables prospects to find all the info they need in only one location. Make your website interactive and user-friendly. Include free tips about your seminar as well.
Number six; reward volunteers. An unorthodox way of filling up those empty seats is by giving discounts to those who have volunteered in the setting-up of the seminar. Avoid doing this early on though, in case you turn out to have limited seats. Use this strategy as a last resort.
Number seven; take part in free information seminars. Information seminars are seminars where you promote your seminar for free via a presentation for about an hour. This is common among the higher-priced, lengthier, general interest seminars.
Number eight; make your seminar look like a hit. It’s all about advertising. For example, make a note on the ad saying that only the first x people who have registered will be allowed to attend the seminar.
Number nine; wake the public up. This is common where people regard seminars as a waste of time, and it’s your job to prove them wrong. Use aggressive advertising methods which may include questioning and captions on the ads.
Number ten; put early bird registrants on hot seats. Hot seats are an activity where a designated number of attendants are brought up to face the group and share their business problems. The speaker and occasionally the audience then suggest solutions for the problems. Ask participants who have registered early to fill the hot seats.
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