by Company names 25-year industry veteran Beth Dixon to run the division as senior VP, upholstery
HIGH POINT — Longtime case goods specialist Legacy Classic Modern is expanding into the upholstery segment by launching a motion upholstery division this fall.
The company has hired 25-year industry veteran Beth Dixon to run the division as senior vice president of upholstery, a new position. She was most recently president of motion upholstery resource Prime Resources International, where she worked for the past four years including as vice president of sales.
She also was previously vice president of sales at upholstery resource HTL International Holdings and before that was vice president of sales and marketing at M-Star.
Before joining M-Star, she was vice president of sales and marketing for the Western region for Cheers, Man Wah for about eight years.
In her new position, she reports to Chris Pelcher, president, who said the company is “extremely fortunate to have someone of Beth’s caliber heading up this exciting launch. Beth has a proven track record, is very well respected in the industry, and is bringing something fresh and different to the market.” He added that Dixon also has long-standing relationships with retailers, tanneries, fabric mills and factories.
Pelcher said that the category will offer “completely differentiated products with wood trim and accents correlating with the finishes offered in its bestselling collections. What we are developing is unique in the motion upholstery market from a style and aesthetic point of view.”
He added that the motion assortment will also be in line with its “overall midpriced fashion niche and the price/value equation retailers expect from us.”
“With the launch of Legacy Motion | Upholstery, we’re taking the same innovative approach we’ve taken as a pioneer in midpriced fashion case goods,” Pelcher said. “The motion upholstery category remains one of the most important businesses on any retail floor.”
Dixon added that the incorporation of wood elements on arms, plinth bases, wood-top consoles and some fretwork chair backs “will appeal to the eclectic tastes of today’s consumer.”
She noted that the debut of Legacy Motion | Upholstery at the October market will initially offer about four sectionals and six to eight sofa, loveseat and recliner groups featuring power-recline mechanisms. Dual power recliners also will feature dual power headrests. In addition to the mix of leather-match, fabric and wood trim, the styles will have a stationary design aesthetic, focusing on a “cleaner, transitional lifestyle appeal, along with some high-leg groups.”
Congratulations Beth .. you will rock this