by AVONDALE, Ariz. – Leading mattress manufacturer King Koil has partnered with latex provider Talalay Global, to redesign and exclusively produce a new line of premium latex mattresses called PureBliss by King Koil. The collection will make its debut at the Winter Las Vegas Market in King Koil’s new showroom, B1200 and in Talalay Global’s showroom, B945.
“We are truly excited about this partnership. Talalay latex technology is known for quality, performance and sustainability. The collection we have designed will complement our retail partner’s floor beautifully with a luxury latex line that includes U.S. made, eco-friendly and certified components,” said David Binke, CEO of King Koil. “We are taking our passion for designing handcrafted mattresses and combining it with the natural benefits of Talalay Latex – simple, honest and harm-free materials – to create a one-of-a-kind mattress collection.”
PureBliss by King Koil will be showcased in a six-model, contemporary design program. Three hand-tufted, traditional quilted mattresses feature proprietary tri-zone graphite Talalay latex and over 900 encased coils. In addition, three latex core mattresses are available in King Koil’s split head design that coordinates with the iMotion premium adjustable base program.
A leading global mattress manufacturer, King Koil supports more than 25 licensees in more than 80 countries where King Koil mattresses are manufactured and sold. Headquartered in Avondale, Arizona, the company has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minnesota. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born. For more information, visit www.KingKoil.com.
