by HIGH POINT – Quietly, strategically carving out its niche for nearly two decades, Nice Link Home Furnishings will come to High Point Market this week with new collections in leather power motion that show why it is a key supplier to top retailers and brands.
Nice Link will unveil trend-right designs that lean contemporary with clean lines and include new leathers and colors, unique details and power function options that set them apart on the retail floor. Mid-century and transitional frames are also among the new groups this season, as well as high-leg motion styles for the stationary look.
Debuting in Nice Link’s expansive showroom with stunning views of High Point on the 10th floor of Market Square Tower, a total of 20 new collections includes power motion sectionals, sofa, loveseat and recliner groups, and a sprinkling of stationary pieces in leather. With the top designs from recent markets, there will be 45 total collections on display.
The brand new 4259 power motional sectional captures the unique styling and blend of details that define the Nice Link niche. Showing at Market in a rich Sidekick Event leather, it features contrast stitching, beautifully finished wood accents down the arms giving it a stately, elevated look, and an upgraded storage console with a finished wood top that conceals two cup holders.
“Our appeal is to buyers who want differentiated product in style and comfort with the best overall value that captures what they feel will perform at retail,” said Jay Carlson, president. “We’ve always worked hard to emphasize our niche strategy which applies to every part of our furniture business, from product design to account service. We know we’re not for everyone, nor do we aim to be.”
A key advantage for Nice Link is its vertically integrated operation that includes a fabric mill, cut and sew fabric and leather, 20 lines of upholstery manufacturing, and in-house team of international designers for fabric and furniture.
“We work closely with customers to dial in designs that can have success in the marketplace. We control the quality of materials and production. This level of management and oversight means we are the most competitive overall with sharp pricing and an unmatched record of service to top brands in the industry,” said Carlson.
