by LAS VEGAS — The Las Vegas Market has presented “Best Booth” Awards to six temporary exhibitors, in recognition of exceptional merchandising and visual ingenuity, with Jitana receiving a special “Best of Show” distinction. The Winter 2024 Gift & Home temporary exhibits run through Wednesday, January 31, 2024, at the Expo at World Market Center Las Vegas.
“The winners of the Las Vegas Market’s Winter 2024 Best Booth Awards exemplify excellence in their respective categories and product offerings,” said Karen Olson, Andmore executive vice president, chief marketing officer. “These winners represent the design and display innovation to be discovered at Las Vegas Market.”
Winter 2024 Las Vegas Market Best Booth Awards winners are:
Best of Show: Jitana, Booth 5139
Represents the highest level of achievement through use of all categories of visual excellence into one cohesive and holistic visual presentation.
Best Product Merchandising: Hamoy, Booth 1713
Recognizes a sales-oriented display that successfully showcases and cross-merchandises product lines to promote sales. All elements of visual merchandising — lighting, signage, product display – are employed for greatest impact.
Best Branding Display: Ross Alan Lumber, Booth 1612
Represents distinct and memorable branding that successfully communicates the company’s brand through signage and special fixtures.
Best Interactive Elements: FLIKR Fire, Booth 1530
Incorporating elements that captivate buyer attention and prompt engagement and encouraging immersive experiences with the product line.
Best Use of Color: Holiball The Inflatable Ornaments, Booth 716
Employing color to elevate product presentations and integrating different tones and hues throughout the display.
Best Storytelling: BAREBONES Living, Booth 907
Using visual merchandising to narrate the story of the product(s) and company, attracting customers, inspiring engagement with products and representing unique brand stories.
Best Booth judge, Rob Pearce of Rob Pearce Designs, considered merchandising, story-telling, brand identity, color and interactivity in determining winners. Pearce is a veteran of the wholesale tradeshow design industry, offering services such as design planning, lighting, finish and material selection and more. www.robpearcedesigns.com
Beginning in 2024, Andmore’s best booth awards have been re-imagined to recognize excellence across six categories of visual merchandising within temporary exhibits at its Atlanta, Las Vegas and High Point campuses. Award winners and exemplary designs will be showcased in marketing, social media and public relations activities before, during and after each market.
