by BOULDER, Colo. – Avocado Green Mattress, a resource for GOTS-certified organic mattresses, recently opened the doors to its newest experience center in Boulder.
The space, located at 1805 29th St. #1132, showcases Avocado’s natural, eco-luxury mattresses and furniture, as well as loungewear from its sustainable sleepwear line and clean skin + body products.
“We are extremely excited to be opening this new showroom,” said Avocado vice president of retail Brett Thornton. “We’ve developed a unique shopping experience that is unlike anything in our industry. The Boulder space will carry on the same tradition of our other locations: an inspiring retail space where customers can relax and learn more about Avocado Green Brands.”
The company said that because nobody is on commission at the store, guests have no pressure to buy. Avocado’s sales team is on-hand to explain the nuances of Avocado’s natural and organic materials and even encourages guests to spread out on organic mattresses and toppers, rest their heads on luxurious pillows, and touch the textured, reclaimed wood furniture.
The space was designed to be intimate and relaxing. Avocado crafted all of the tables, shelves, and display fixtures in the store in their Los Angeles woodshop, where they harness upcycled wood to meet their Zero Waste goals. Avocado also designed the floor with tile from Fireclay — a fellow Certified B Corp — and artist Leah Pantéa created a bespoke mural that depicts Avocado’s “farm-to-mattress” material sourcing concept.
“We wanted to create a space that reflected the regional Boulder vibe while representing Avocado’s values,” said Joanna Harrison, Avocado’s Director of Interior Design. “The result is a a warm, homey, chalet-like space with rustic western touches.”
As the company grows, Avocado said it aims to continue redefining what it means to be a sustainable, ethical brand. The company is a Certified B Corporation, a Climate Neutral Certified business, and a member of 1% For the Planet, remaining true to its original purpose: to be one of the most sustainable companies on Earth.
To learn more about Avocado Green click here.
