by KNOXVILLE, Tenn. – Taking a cue from its retail partners, leading mattress manufacturer MLILY USA is adding a model to its popular PowerCoolsleep system to meet the comfort preferences of more consumers. The new sleep system is designed with a higher density foam to deliver a firmer comfort. With the addition, the fan-cooled PowerCool will be available in a plush and firm providing consumers a choice of comfort.
The firm model will make its debut at the Winter Las Vegas Market, April 11-15.
“We have seen tremendous success at retail with PowerCool because of its cutting-edge design, innovation and industry-leading technology,” said Stephen Chen, president of MLILY USA. “The feedback from our partners is that they need a comfort alternative, a firmer feel. Our team has delivered. We are confident the addition of the firm mattress option will see continued success and help fill the gap on retail floors.”
Designed with strategically placed fans, the PowerCool base marries with the mattress designed to facilitate the air flow to deliver a cooler sleep experience. The base includes an articulating head and foot, LED underbed lighting and USB ports. It also has a pre-set zero gravity position to relieve stress on the lower back region.
The new, firm model will feature a blue tape-edge piping, while the original plush model will have its signature red. The different colors will allow consumers to distinguish between the two models in a retail showroom.
The PowerCool firm sleep system is priced to retail at $5,999 for the queen-size mattress and power adjustable base. The mattress features a knit fabric cover and ventilated bamboo charcoal memory foam that work in tandem for a cooler sleep. A layer of MLILY’s proprietary Smart Foam delivers the various benefits of latex, and a layer of breathable comfort foam work together to create a more supple feel and well-balanced sleep product.
The PowerCool is available in twin XL, queen and king sizes.
The expanded collection, along with the complete MLILY USA product line, will be on display in the newly expanded 20,000-square-foot showroom, space B-900 of the World Market Center.
MLILY USA is the North American mattress and pillow company of Healthcare Co., Ltd. Based in Knoxville, Tennessee, the company’s mattresses, pillows and sleep accessories are all manufactured in state-of-the-art factories located in China, Thailand, Serbia, and Winnsboro, South Carolina, that span more than 6 million square feet. With products sold worldwide, MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team located in the United Kingdom. As part of the partnership, MLILY provides the team’s training complex with mattresses and other sleep products. For more information, visit www.MLILYUSA.com.
