by MIAMI – Nobilia North America has named Cheryl Fenelle Dixon senior vice president, marketing and communications, a new position.
In this newly created role, Dixon will set strategic direction and oversee the execution of all marketing, brand and communications initiatives for nobilia North America. Globally, Nobilia is the world’s largest manufacturer of European kitchen furniture for residential, multi-family and commercial spaces, with a presence in over 90 countries.
She will be responsible for creating brand positioning for Nobilia’s North America’s product and retail portfolio, developing and executing strategies that drive brand awareness and affinity across trade and consumer audiences and delivering cohesive brand communication and experience through all channels. Dixon will build a team of marketing and communication professionals and foster strategic partnerships to support Nobilia’s growth objectives and establish a strong presence in the North American market.
Dixon will report directly to Mikael Åkerberg, chairman and chief executive officer of Nobilia North America, and will be part of the leadership team.
“Cheryl’s breadth of experience and expertise are invaluable as we grow our presence in North America,” Åkerberg said. “Her creative and strategic approach to brand development and industry knowledge will help us to connect with our customers more effectively than ever before.”
Dixon brings more than 30 years of experience as a brand marketing and communications executive for iconic global brands across diverse industries including design, CPG, retail, luxury and lifestyle, including leadership roles at Coty, Grohe NA, CHANEL, Pepsi Cola North America and Ernst & Young. She is also an adjunct professor in the M.S., Strategic Communication program at Columbia University.
