by Job Title: Paid Search and Display Specialist
Company: Watson’s
Location: Cincinnati, Ohio
Description: Watson’s is looking for a Paid Search and Display Specialist who will responsible for the day-to-day management and growth of paid search and display campaigns for Watson’s and affiliates. Driven by a deep understanding and ability to execute on paid search and display advertising campaigns, tis person will work to maximize brand visibility leading to quality web traffic in order to drive consumer action and revenue growth. Ultimately, the role helps to build and shape a dynamic digital environment for the brand by leveraging a variety of tools and skillsets in their oversight of paid media campaigns.
Primary responsibilities include creating and managing paid search and display advertising campaigns across platforms for branding and category opportunities including programmatic and remarketing as well as managing keyword/bid strategy optimization and A/B testing and conducting ongoing keyword research to find new areas of opportunity
A Bachelor’s Degree is preferred, as is one to two years of experience with digital campaign management and media buying.
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