Logistics technology, services provider Primo adds Cort to its furniture clients

MIAMI — Logistics technology and services provider Primo has signed furniture rental specialist Cort Business Services Corp. as its latest managed transportation customer.

Primo will provide Cort strategic, over-the-road capacity, with less-than-truckload, full truckload and drayage capabilities. These include cross-border services across North America as well as advanced data analytics and freight optimization services aimed at improving sustainability and the overall customer experience.

“Our goal is to reduce the total costs incurred to best serve our customers without sacrificing service excellence, so they may enjoy first-class living and working environments at affordable prices,” said J.T. Marcum, corporate vice president for Cort. “By improving our logistics processes for greater speed and efficiencies, we can create real operational synergies to build the most cost-effective and differentiated supply chain in our space.”

Primo CEO Justin Hall said the company already has identified savings in Cort’s supply chain that will more than “self-fund our dedicated management program.”

“It’s an honor to begin working with an industry leader like Cort and we’re very impressed by their vision for supply chain excellence and commitment to continuous improvement,” Hall said. “We will surround Cort’s corporate and district employees with day-to-day, 24/7 support. When Primo offers dedicated account management, we deliver on that promise. We believe logistics is still very much a people sport.”

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