by TIJUANA, Mexico — Case goods resource Horizon Home said it has established a manufacturing presence here, making this its third region in the country where it produces furniture.
The company already has source factories in Guadalajara and Puebla where it produces a wide mix of middle-priced solid wood bedroom, dining and occasional, much of which features mixed media elements from Mexico such as stone and metal.
The new production in Tijuana will add a veneered component to the line, thus expanding its design aesthetic beyond what is currently available with its mix of mostly solid pine furniture.
The company said it has been onboarding production in Tijuana over the spring and summer months. Based on the success of that effort, it is moving forward with production, including two new contemporary bedrooms called Spinnaker and Weston, which it will show at the upcoming Oct. 22-26 High Point Market.
The sets, which are available in multiple finishes, are targeted to retail for $1,999, the company said. It also will be showing home entertainment wall units and consoles produced in the region at its space in H-1144 of the International Home Furnishings Center.
“We currently operate a manufacturing hub and consolidation warehouse in the Puebla region as well as a second manufacturing hub and warehouse in the Guadalajara region,” said Felipe Orozco, vice president, sales. “Tijuana will be a third independent manufacturing hub which is next to the U.S. border.”
He added that the production not only brings “obvious logistical advantages into the U.S. but also manufacturing capabilities not available in the interior of Mexico.
“This will allow us to develop a wider assortment of looks,” Orozco added. “We believe the timing is right to expand our manufacturing capabilities to include hardwood and veneering capabilities coupled with more sophisticated finishes. This will allow us to expand our product designs, by not being limited to pine or other soft wood construction, all while being able to hit stronger retail price points.”
He also noted that Tijuana is a growing furniture manufacturing hub and that the company still has long-term relationships with current factory owners in the region, having already sourced there in the past.
“We have relationships that go back decades,” Orozco said, adding, “My brother Ralph and I made the decision early this year to start working out of Tijuana once again and maximize our relationships in the region.’
He added that the short-term goal is to expand the company’s assortment from the region quickly so that dealers can buy product factory direct. It also expects to stock product from the region in its domestic warehouses in Arizona and Texas that provide “a wide variety of looks to our LTL customers as well that complement our current warehouse assortments out of Puebla and Guadalajara.”
