by Job Title: Senior Retail Media Strategist
Company: La-Z-Boy
Location: Monroe, Michigan
Description: This role will take ownership of standard local retail media projects and decisions, in addition to, supporting the manager in larger media strategy analyses and executions.
The person in this role will offer support in multiple facets of quarterly Retail media strategy and execution of existing DMAs of traditional and digital media. They will communicate with agency partners, plan recommendation review, assisting in providing direction to agencies, and incremental budget increases/decreases, and support onboarding of new store/market acquisitions, including managing media vendors through transition.
They will also be responsible for managing media selection, agency communication, media budget management, recommendation review with Retail Media Strategy Manager, and presentation summary for multiple single-store events per quarter.
Qualifications:
- Bachelor’s Degree in Marketing, Advertising or Communications with 4-6 years of relevant experience or equivalent
- 4+ years of experience with local media planning including both traditional and digital media execution
- Strong working knowledge of retail programs or promotion
- Must be proficient in (Excel, Word, PowerPoint, Project) and versed in creative services and production
- Ability to work in a fast-paced environment and be capable of prioritizing multiple projects
- Up to 5% travel may be required
Read the full job listing for more information.
