by HIGH POINT, N.C. – Regina Andrew Detroit has named Neil MacKenzie chief marketing officer, a new role within the company.
MacKenzie comes to the company from Universal Furniture where he worked for the past nine years, most recently as senior vice president, marketing. Before this he was vice president of marketing and director of marketing.
He came to Universal from GolfNow, where he was senior manager, technology sales and before that was director of marketing at Stanley Furniture.
“We’re excited to have Neil join the team, and we look forward to seeing how he can support and grow the brand,” said Jim Bonomo, chief operating officer of Regina Andrew Detroit. “He has an excellent track record in building successful marketing programs and partnerships.”
In his new position, MacKenzie will spearhead Regina Andrew Detroit brand development initiatives across all distribution channels, “aligning with the company’s business objectives. His work will include overseeing the creation of compelling brand touchpoints encompassing advertising, public relations, digital, website, social media, direct mail, events, and activations, including the High Point furniture market.”
“I’m thrilled to dive headfirst into this role,” MacKenzie said. “I’ve been a fan of the brand for many years and have had the opportunity to get to know James and Carla quite well. Their passion for their brand and product shines through in everything they do.”
The company added that “MacKenzie’s strategic leadership will be central to driving the continued growth of the Regina Andrew Detroit brand. He will focus on creating a dynamic marketing ecosystem that not only fuels performance but also ensures measurable growth across the company. His appointment reflects the company’s commitment to staying at the forefront of creative endeavors.”
